Buca di Beppo SEO, Local Listing Management
Objective: Reestablish organic and local search performance following a forced domain migration with no redirect capability.
Results: 36% increase in organic sessions, 32% increase in “Get Directions” clicks, and 309% increase in Google Business Profile booking clicks.
View Case StudyCavco PPC Management
Objective: Cavco needed to strengthen brand awareness and improve paid search performance across its key markets. The goal was to validate new ad strategies, increase high-value conversions, and ensure accurate tracking as users moved between the parent site and individual brand sites.
Results: After optimizing campaigns and implementing stronger tracking, Cavco saw measurable gains in brand search volume, conversions, and overall ad efficiency. Cost per click dropped, weekly leads increased, and expanded targeting efforts—including non-English audiences and Merchant Center—helped Cavco grow visibility and strengthen its competitive position.
View Case StudySummers Plumbing Heating & Cooling SEO & Local Listings
Objective: Operating across select markets in Indiana, Illinois, and Ohio, Summers Plumbing Heating & Cooling needed to increase qualified organic leads through a single website while supporting both established and newly launched service locations.
Results: Local listing optimizations, technical SEO improvements, and localized content development significantly increased visibility and engagement, resulting in a 34% increase in organic new users, 43% growth in organic sessions, and a 52% increase in organic leads, positioning the brand for continued scalable growth.
View Case StudyLennox SEO
Objective: Despite being a nationally recognized company, Lennox’s organic search traffic was not at the level it should have been. Lennox wanted to increase organic search engine traffic in order to broaden their customer base and drive referrals to its dealer network.
Results: When reviewing annual Google organic traffic data comparing 2021-2022 performance with 2009-2010 performance, Google organic traffic is up 137 percent. Lennox has moved from having zero non-brand rankings in Google’s top 100 results to now realizing over 5,900 non-brand rankings within Google’s top 100 results.
View Case StudyUMB Bank LLM
Objective: UMB Bank wanted a more efficient way to manage their online branch details, increase brand exposure and foot traffic to their branches, private wealth management offices and ATM machines as well as a way to improve their online to offline customer experience.
Results: Since June 2019, UMB has seen page one rankings on Google increase 149%, even while Google has been making significant changes to their algorithm that powers Maps and local search results. According to SEMrush, if UMB were to purchase the same amount of organic traffic through Google Ads, it would cost an estimated $43,000 per month.
View Case StudyEntertainment Industry Client PPC
Objective: The client was struggling to optimize their Paid Search campaigns based on iTunes Downloads. With the limitations of iTunes and purchase tracking, they needed to find a partner that could take the data they were able to provide and establish a strategy in AdWords and Bing to increase their title conversion rates.
Results: Results from Q1 to Q2 showed significant improvement when analyzing conversion rate and cost per download. By optimizing campaigns and using those learnings across multiple home entertainment titles, the conversion rate increased 400% (from 0.29% in Q1 to 1.45% in Q2).
View Case StudyWorthington Direct PPC + SEO
Objective: The primary objective for both channels was the growth of online traffic, transactions and revenue, with a major focus on Revenue.
Results: Overall, when comparing 2007-2008 Google Organic traffic to 2021-2022, we see an amazing lift of 969% in New Users.
View Case StudyWorthington Direct SEO Redesign (Re-platform)
Objective: Worthington Direct wanted to move from their custom-built CMS and ecommerce platform to a leading vendor supported solution, that had more native features to enhance the functionality and capabilities of their public facing website/ecommerce store.
Results: When looking at the spread of non-brand organic rankings on Google from the month prior the site launch, to the month post-launch, we see an 11% gain in top 3 rankings and a 5% gain in in top 100 non-brand organic rankings.
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