Franchise Digital Marketing
Every franchise must have a strong, active online presence for the branded locations that the franchisees own and operate, as well as for the brand’s corporate presence. Whether your brand is a chain of quick serve restaurants (QSR), auto service centers, fitness centers, home services, or any other franchise business, being seen online can make all the difference. But here’s the challenge: handling franchise digital marketing isn’t like regular marketing. You have to think about the big brand picture while also making sure each local outlet stands out in its community. It’s a tough balancing act, and that’s where Vizion Interactive comes in.
According to a Sprout Social survey, after a positive social media experience, 71% of the responders say they are more likely to buy from a brand. As your dedicated franchise digital marketing agency, Vizion has the experience, know-how, and passion to make your brand shine online, both at the big brand level and at each local franchise. With Vizion by your side, you get the best of both worlds.
Vizion As Your Franchise Digital Marketing Agency
While local marketing channels is similar to other businesses, the operations, compliance, budgeting, and reporting are often different and sometimes challenging to manage. In addition, traditional marketing is no longer worth the investment for 42% of franchised professionals as many companies are relying upon and investing more in digital channels. At Vizion, we understand these differences and changes really well. When you partner with us, you’re picking a team that knows how to make both the whole franchise and each local store stand out online.
We’ve learned the best ways to highlight the strengths of the main brand while also giving attention to each local store. And we’ve done this for various franchises. Every time, we focus on getting real results. We care about ensuring each store reaches its local customers and that the main brand keeps a strong online reputation.
Correct and consistent local listings are a cornerstone of digital marketing for franchises. Think about all the times people search online to find a business near them. You want every one of your franchise locations to pop up correctly, right? That’s where our Local Listing Management service shines.
Vizion takes care of all your local listings, making sure they’re right and up-to-date across the web. This helps your franchise locations be seen by more people and stand out in search results. With so many franchise spots to keep track of, this task can feel huge. But don’t worry; our team handles it all. We check, update, and make sure every local listing of your franchise locations is doing its best job online.
Local SEO isn’t just about getting noticed online; it’s about grabbing the attention of the right people in the right places. When someone in your area is looking for the services or products your franchise offers, you want to be their top choice. That’s what we focus on with local SEO at Vizion.
With our focused local SEO strategies, we make sure your individual franchise locations are visible and appealing to local searchers. Our team optimizes your online content, ensuring it speaks directly to your community. Optimized local pages work together with and support your local listings to enhance their presence. Our team ensures the data is kept perfectly in synch with your local listings.
Every franchise has its own story and character, and it’s essential that each one has a dedicated location page that tells that story. At Vizion, we’re experts at creating location pages that do just that. We design pages that look great and are easy to navigate, making sure visitors can quickly find the information they’re looking for. Whether it’s hours of operation, special offers, or unique features of a particular franchise location, we ensure it’s showcased well.
We can work with your developers to update your location pages, we can do the development work for you, using our team of experienced web developers.
Pay-per-click (PPC) advertising can be a game-changer for franchises. When done right, PPC can drive a lot of interested people to your franchise locations quickly. At Vizion, we have a team that specializes in PPC for franchises. They know how to pick the right keywords and design ads that catch attention. They also monitor and adjust campaigns to make sure they’re always performing at their best.
Every cent you spend on PPC should work hard for you. With our digital marketing expertise, we make sure that happens. Whether you have one franchise location or many, we craft campaigns that target the right people in the right places. Trusting Vizion with your PPC means you’re choosing a team that understands franchises and knows how to get results.
In our connected world, most people use their phones for almost everything, from chatting with friends to looking for local businesses. That is why mobile advertising is so crucial for franchises. At Vizion, we specialize in creating impactful mobile ad campaigns. Our team ensures your ads reach the right people at the right time. Whether they’re scrolling through a social media app or using a search engine, we want your franchise to be at their fingertips.
Our franchise digital marketing approach focuses on understanding where your potential customers spend their time on mobile and how best to engage them. Trust in Vizion to craft mobile ads that are not only eye-catching but also lead to meaningful interactions and conversions for your franchise locations.
Case Study: UMB Bank
UMB Bank came to Vizion for help to manage and improve the performance of their local branch landing pages. After performing technical and local SEO audits of the location pages, Vizion identified several opportunities to enhance page speed and increase organic rankings for important non-brand keywords.