Case Study: Film Studio Client Amazon Sponsored Ads
Our client, one of the top entertainment studio’s in the U.S., needed help scaling up their search business on Amazon through Amazon Ads and Amazon DSP. To help our client, Vizion Interactive took on full management of their Amazon search business, which included Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.
Why Choose Vizion for Amazon Sponsored Products?
Vizion offers a complete range of digital marketing services designed to help your brand increase its authority and reach new markets. Our industry-leading team is comprised of experts in all areas of digital marketing with years of experience, vast technical knowledge, and boundless enthusiasm for delivering top-tier results. We understand that your business is unique, and we hold our work to the highest standard to deliver an equally unique strategy for you. Your satisfaction is our number one priority, and we are dedicated to helping you reach new heights with your business. Our services can ensure your business continues to thrive and outclass the competition, even in today’s complex and constantly evolving market.
Amazon dominates the e-commerce market as the world’s largest online retailer, generating hundreds of millions of dollars in revenue every year. The Vizion team knows exactly how to take advantage of this platform’s popularity to secure a strong presence for your brand in Amazon Sponsored Products listings. You can expect us to bring data-driven insight, innovative strategies, and genuine passion to every meeting as we help you work toward realizing your goals for the Amazon market.
To say Amazon is a booming website is an understatement. Standing out is more important than ever. To send your brand to the top of Amazon Sponsored Products listings or Amazon Sponsored Ads, we develop a comprehensive, actionable listing strategy that is fully customized to your goals and needs. We don’t stop here – we offer continuous monitoring and reporting so you can see exactly how your listings are performing and make any desired changes right away. When you work with Vizion, you can rest assured our team will fully explore every available opportunity to expand your brand’s influence on the largest e-commerce platform in the world.
Vizion implements a multi-disciplinary process that integrates insight across all fields of digital marketing to deliver the kind of results that help your business thrive and grow far into the future. While we follow a general series of steps for our process, our strategy remains flexible so we can adapt to your business needs as well as changes in the market or consumer preferences.
Our onboarding process for new clients begins with a discovery call between the Vizion team and yours to learn as much as we can about your business, your needs, and your goals for your Amazon Products Listing campaign. We will provide you with a clear breakdown of the services we provide, verify that we have all the information we need to develop a strong presence for your listings in Amazon, and answer any questions you have about our process. At this time, we will also discuss initial recommendations for your campaign, assign roles and responsibilities for your project to our team members, and provide you with an estimated timeline on deliverables, so you always know what to expect during every stage of the process.
Next, our team will perform a full campaign account audit of your current and legacy Amazon-sponsored Product efforts if available. This involves reviewing and analyzing historical trends and keyword performance and identifying any inefficiencies or opportunities for expansion, as well as optimizing your campaign structure and strategy to ensure we can effectively reach your audience and convert prospects into paying customers.
After gathering information from the discovery call and the campaign audit, we’re ready to move onto the next stage of the process – developing your new campaign. We begin by conducting comprehensive research into relevant keywords, working with all ASINs to precisely target your paid strategy on the Amazon platform, and draft product keyword lists for each of your product listings on Amazon. Our team has years of experience handling strategic keyword implementation, and we’ll put this experience to work to build your brand presence on Amazon.
The next stage of implementing your new Amazon campaign includes a multifaceted media plan. The Vizion team will create a media plan that includes flight dates, a complete list of ASINs, and keyword lists to target. We’ll also provide a complete breakdown of the estimated performance you can expect from your newly developed Amazon strategy, which includes your estimated cost-per-click, impressions, and clicks on your sponsored ads. A complete strategy for your Amazon campaigns and all channels is included in your finalized plan.
One of the most important aspects of any new digital marketing initiative is the ability to track your progress over time. Vizion will provide your team with access to robust web-based reporting tools that integrate data from Amazon, your analytics provider, and any third-party data you want to include to support your campaign. We will send you detailed monthly reports that show the prior month’s results, outline strategies for the upcoming month and highlight your most critical KPIs so you can see how your campaign is progressing at a glance. We periodically review your Amazon Sponsored Ads and Amazon Sponsored Products listings to ensure our strategy is working as intended and adjust our tactics accordingly for better results.
When you work with Vizion, you benefit from reporting tools that provide real-time results, keeping your strategy at peak performance, and giving us the opportunity to make changes on the fly to meet and exceed defined return-on-investment goals and KPI targets. This information will help your team make more informed business decisions, and you can rely on us to provide ongoing support after we implement your new strategy. If you develop new products, experience market disruption, or if you need to account for a competitor’s recent moves, Vizion will help you refine your Amazon strategy. Our optimizations include keyword updates, deletions, and adjustments, ASINs optimizations, bid adjustments, and a detailed review and analysis of KPIs, such as click-through rate, cost per click, and ROAS.
What are Amazon Sponsored Products Ads?
Amazon Sponsored Products are pay-per-click advertising on the Amazon platform based on keyword targeting. These ads are similar in appearance to search results and will appear in a banner any time a user searches for products related to your keyword lists. When users click on the ad, they are redirected to your Amazon product listing detail page to learn more about the product and make a purchase. You can provide specific keywords yourself or request that Amazon automatically find keywords for you. Manually selecting keywords does take more time and effort, but it offers you complete control over every element of your campaign, allowing for better optimization and providing a greater opportunity for increasing your profits.
What Are the Benefits of Using Amazon Sponsored Products Listings?
Amazon Sponsored Products listings are some of the best options for reaching new customers on the Amazon platform. When you sell products in a competitive market, Amazon Sponsored Products listings can significantly increase the visibility of your brand among your competitors by placing your products on the first page of shopping results – exactly where customers are most likely to see them. You can manage CPC costs by setting a specific budget, track sales and performance metrics to optimize your campaign, and build authority as a reputable brand on the Amazon platform.
How Much Do Sponsored Ads Cost on Amazon?
Similar to Google AdWords, Amazon Sponsored Ads uses a keyword bidding system for ads to appear in searches, and the advertiser pays the bid price to Amazon every time a user clicks on the advertiser’s sponsored ads. Every keyword in each ad group comes with a maximum bid amount, and you can set this yourself with a manual campaign or allow Amazon to automatically inherit the default bid for that particular campaign. In general, the more competitive the keyword, the higher the bid price. Normal bids can be as low as $0.20 for noncompetitive keywords, around $2 for keywords with medium competitiveness, and up to $6 for extremely competitive keywords.
Are Amazon Sponsored Ads Worth It?
Ultimately, if you plan to advertise and sell your products on Amazon, taking advantage of Amazon Sponsored Products Ads is crucial for your success. When you work with Vizion, we’ll help you develop a robust Amazon advertising campaign that arranges your bids in the best possible way and create keyword lists that offer the best potential return on investment. With our help, you can ensure your brand is visible in searches for the keywords that you target, so your ads are most likely to engage and convert customers.
How Can I Optimize My Amazon Sponsored Ads?
Some of the best tips for optimizing your Amazon Sponsored Ads are:
• Use a consistent organizational structure for your campaign
• Combine products with similar keywords in the same ad group
• Create different ad groups for keywords based on specificity and relevance
• Set negative keywords to exclude unwanted queries and reduce costs
• Track product performance and CPC spend
• Regularly update your bids based on performance
• Set a higher price when adding a new keyword, then lower it over time
Vizion will help you develop ad groups to optimize your Amazon advertising strategy, build your brand recognition, and provide ongoing insight into your Amazon campaign for the best possible results over time.