Why Choose Vizion for Email Marketing?
The team at Vizion knows first-hand what it’s like to build a business from the ground up, and we offer marketing expertise that is simply unrivaled in our industry. We are dedicated to helping your business succeed and thrive, so we treat you like a member of our team, not just another client. When you work with us, you never have to worry about cookie-cutter treatment – we provide comprehensive email marketing services fully customized for your business to help you reach your target audiences and achieve your goals.
Using our multi-disciplinary approach to digital marketing, Vizion’s experts have the experience and enthusiasm necessary to develop an effective email marketing strategy for your business. We understand that to craft an engaging and profitable email campaign, you’ll have to take it a step further than just writing some snappy copy. That’s why our marketing specialists use a mix of target market research, list segmentation, and thorough persona development to set you on the path for long-term success.
Our Approach to Email Marketing
We get it — email can start to feel like a lost art in the realm of digital marketing. Maybe you’re skeptical about its effectiveness. However, email is as useful as ever at keeping your marketing strategy robust and at its most productive. Whenever you’re developing a digital marketing strategy for your business, email marketing remains a vital component. In fact, content marketers consistently rate email newsletters as the most powerful form of content for generating leads and customers.
When your business uses email marketing, you’re given a distinctly targeted opportunity to reach out to customers. By directly connecting with them through newsletters or other email-based content, you’ll be able to grow your mailing list and an audience of potential customers more easily. This is especially useful if you’re in the world of e-commerce since targeted email campaigns allow you to promote products via retargeting, so you have a shot at recovering lost sales whenever customers abandon their online shopping carts without making a purchase.
Vizion has developed a comprehensive data-driven process for email marketing, but we don’t allow it to limit our collaboration. Instead, we use it as a guideline to direct our efforts and make any necessary changes as we go along to ensure you receive a flexible yet effective strategy tailor-made for your business.
We initiate our email marketing services with a discovery call where we get to know you, learn about your business needs, and gain a clearer picture of the goals you hope to accomplish. We’ll give you the chance to ask questions and thoroughly review any concerns you might have about your past work, then go over the process strategy and development at Vizion to discuss how this can be aligned with your company’s goals.
We’ll also want to understand the workflow, audience segmentation, distribution, scheduling and email platforms used, so we can build effect plans that work with your current process with minimal disruption.
With the information we acquired during the onboarding phase, we’ll transition to the creation phase, where we actually develop your email marketing strategy. This involves a thorough platform review and selection where we present a selection of email services to you based on need, platform capability, and budget. Vizion will even help train your own staff on these services, acting as the point of contact for the platform and giving you ongoing support and guidance as needed.
Next, Vizion will create a content calendar for you spanning three to six months at a time. This will account for any findings during keyword research and resource focus and can include plans for blog posts and social media content as well as email newsletters. Once your custom email template has been created, we’ll then move on to implementation and UX testing to monitor the clicks and opens that your emails receive. We’ll make sure that your emails are correctly optimized for user experience so readers can easily access and navigate links without being directed to content that shouldn’t be clicked on.
Using a custom dashboard, Vizion will give you regular email marketing performance reports so you can carefully monitor the success of your new strategy. These reports will include:
- An executive summary
- Details of delivery
- Open rates
- Click-through rates
- Subscribes and unsubscribes
- Analysis of subject line or other creative media, if relevant
In the final stage, we focus on using the insight we’ve gained in the review phase to refine your email marketing strategy and make any adjustments that can improve its effectiveness at reaching customers and encouraging them to engage with your brand. This could involve changes to overall strategy, list adjustments, cadence, messaging, email templates, creative content, testing strategy, and subject lines. Refinement is not a “one and done” step but an ongoing technique for continual improvement based on the needs and preferences of your audience and the goals of your business.
What Is Email Marketing?
Email marketing refers to the use of email communication to promote your products or services and build relationships with both existing and potential clients. Whenever you use email or email campaigns in ways beyond simply confirming orders or providing direct responses to customer questions, you’re engaging in email marketing. This can include distributing regular newsletters updating your audience on changes in your company, your industry, or your offerings or sharing promotional materials with information about upcoming sales or special exclusive offers for subscribers. You can even target specific individuals with personalized messages, such as wishing them a happy birthday and offering them a discount on a product.
Why Do You Need Email Marketing?
Email marketing is a highly targeted marketing strategy that allows you to directly reach out to your customer base, make lasting connections with them, and build customer loyalty. Utilized properly, email can form a crucial part of your digital marketing strategy by keeping your customers informed and engaged with compelling, carefully crafted messages designed just for them. You might also use email to promote products via retargeting or to regain lost sales after online carts are abandoned. Recent research shows that email marketing has a conversion rate of 2.3%, more than twice the rate for social media posts, and the ROI for email marketing can exceed $40 for every dollar spent on the campaign.
How Can You Do Email Marketing?
Email marketing can take many forms based on the audience you are targeting and the action you want them to take, including welcome emails, newsletters, lead nurturing emails, dedicated emails, sponsored emails, re-engagement emails, transactional emails, and more. Ideally, email marketing works along with social media marketing to drive traffic, generate leads, and boost sales. Integrating “share” or “like” buttons in your emails provides an easy, effective method for encouraging customers to interact with your brand. You can include snippets from positive customer reviews in your emails, use social media posts to prompt readers to subscribe to email newsletters – or do both for the best results.
How Do You Get Email Lists for Marketing?
The simple answer: build one authentically, rather than purchasing one. You can accomplish this using lead generation offers, forms, offering freebies through social media, creating fantastic free bonus content, and more. Whether customers sign up online or in person, make it clear to them they are opting in to receive emails and can expect regular communication from you in their inbox. Purchasing an email list rather than creating one yourself means you risk turning away potential customers by bugging them with unsolicited messages.
What Is a Good Open Rate for Email Marketing?
This varies from business to business and can even be impacted by whichever industry you’re a part of. But, in general, you can expect your open rate to fall somewhere within the range of 15% and 25%. If your rate is beneath this range, it’s probably time to review your email marketing strategy and make adjustments so you can strategically target customers, engage them with interesting and valuable content, and prompt them to interact with your brand.
How Does Vizion Do Email Marketing?
At Vizion, we’re pros at crating and evolving email marketing strategies. When you receive email marketing services from us, you’ll benefit from:
• Exhaustive time, list segmentation, and targeting
• A partner without loyalties to a specific platform
• Access to marketing experts with years of experience and technical know-how
• Content with the ability to connect customers across platforms and devices
• A vast suite of content marketing services
• Detailed analyses to uncover your most successful campaign strategy
• Email retargeting strategies that are social media friendly
• Ongoing support and recommendations to improve your strategy over time