Why Choose Vizion?
At Vizion, we understand that positive reviews from happy customers and clients are one of the most important and valuable assets for attracting new business to your company. Our talented team of marketing experts has the professional experience, technical expertise, and enthusiasm necessary for helping you cultivate a stronger base of customer reviews. With our help, you can enhance your brand’s credibility and build a reputation for providing reliable, high-quality products or services, allowing you to reach more potential clients, turn them into leads, and encourage them to convert.
Thanks to the decades of combined experience our leading members have in various aspects of digital marketing, we can take a truly multidisciplinary approach to review generation and monitoring. We have a long and impressive history of proven results helping brands take advantage of local SEO, where customer reviews are especially important for brand exposure and capturing leads. We also provide comprehensive monitoring services designed to make it easy for you to track review generation over time and determine which platforms are most effective for driving new business to your storefront.
When you choose Vizion for review generation, you can expect a multi-stage process that helps you develop the most robust review generation strategy possible. We believe in being proactive and helping you get ahead of any potential problems by consistently generating positive reviews and appropriately responding to them in a timely manner. Our goal is to encourage your customers to share their stories of how your products and/or services have improved their lives and inspire new customers to see what your business has to offer.
At Vizion, we recognize that your business is unique, and we believe that your review generation and monitoring strategy should also be unique. We will help you develop a comprehensive, hands-on strategy from the ground up that works for your business and helps you make achieve your objectives. Our team will work closely with your PR, legal, customer service, and marketing teams to determine the best approach to review generation, and our monitoring services allow you to track progress over time to ensure the best possible results.
We initiate our onboarding process with a discovery call where we set up an initial meeting with your team to understand your needs, goals, and priorities. We’ll cover any past work your team has conducted in review generation to discuss your concerns, clearly explain our approach for local listing strategy and development, then outline a detailed roadmap that combines our strategies with your specific goals for review generation.
Once we understand your needs and expectations, Vizion will conduct an extensive auditing process to gain the information we need to develop the best approach for generating more reviews from your customers. Our auditing stage begins with a competitive analysis where we evaluate your competitors for keywords, SEO ranking, their reviews and overall local presence. We also identify any opportunities they are taking advantage of that you are not and determine how we can modify their strategies to help you succeed.
Next, we perform a client review audit in which we assess the reviews you already have, make note of any responses to these reviews, and determine the strengths and weaknesses of your current review generation strategy. If you are struggling to obtain reviews, we’ll help you discover why by auditing your current website, your content, and other digital marketing concerns. We use a broad range of review generation tools, so we can select the best options for you, train you on how to operate them, and put an actionable plan in place for generating more reviews, as well as developing a process for responding to these reviews as they are submitted.
Monitor and Respond
Gaining reviews is just one facet of the review generation strategy Vizion will help you create. It’s also important to carefully monitor the reviews you receive and promptly respond to any negative or questionable reviews to create engagement with your customers and show you are dedicated to offering them the best customer experience. We can create templated responses custom-tailored to your business that allow you to respond to your reviews faster and with greater flexibility, or we can review any existing response templates you’re already using. Our team can also advise you on how to properly respond to both good or bad reviews as they arise and provide insight into how these responses will affect your performance.
Review and Refine
Vizion will provide robust reporting on all the reviews you gain, the responses you provide, and the changes in your brand’s average rating. Our reports make it easy to see trends in review generation and the overall success of the review generation strategy we implement for your business. You may encounter shifts in your industry, competition, or target audience, market disruption, Google feature or algorithm changes, or new marketing opportunities that materially influence your review generation strategy. You can rely on Vizion to provide ongoing support and adapt your strategy to accommodate these changes.
How Do I Generate Online Reviews?
You can generate online reviews for your brand with the following tactics:
• Create a dedicated landing page for reviews
• Install a review button or widget on your website
• Incorporate a link to your review page in your email signature
• Send personalized review requests to customers after they make a purchase or visit your storefront location
• Run periodic review campaigns to contact past customers
• Focus on generating reviews on the most popular review sites in your industry
• Target customers on social media platforms, including Facebook and Twitter
• Provide industry influencers with samples of your product in exchange for reviews
• Create check-in offers on sites like Yelp and Foursquare
• Offer discounts or other rewards for reviews
How Do I Generate a Link for Google Reviews?
There are a few different methods you can use to generate a link for Google Reviews, but Google My Business is a comprehensive toolkit when it comes to review generation and monitoring. Using Google My Business is the easiest way to create a link and share it with your customers so they can submit reviews on your location page with minimal effort. To obtain this link:
1. Log into your Google My Business account.
2. On the homepage, scroll until you reach the “Get More Reviews” box.
3. Copy the link provided by the site.
You can share this link via email, social media platforms, or even a QR code placed on promotional materials. When customers click on this link, it will take them directly to your location page on Google Maps and display a pop-up screen where they can write and submit their review. Vizion can help you navigate your Google My Business page and create links that encourage customers to leave reviews of your business.
How Do I Respond to Google Reviews?
To respond to a Google Review on Google My Business, take the following steps:
1. Log into your Google My Business account.
2. Select “Customers” then “Reviews.”
3. Choose the review you want to respond to.
4. Craft your response and hit “Send.”
When you respond to a Google Review, your response will display under the customer’s review on Google Search and Google Maps labelled as “Response from the owner.” Visitors that read your reviews on Google will see both the customer’s review and your response. Vizion can help you with automated templates that streamline this process.
Can I Remove Google Reviews?
You cannot remove Google reviews unless you can prove to Google that a review is fake or violates the company’s review policy. In most cases, Google does not allow you to remove reviews because companies could simply prune negative reviews to maintain unrealistically high review scores that do not accurately represent their products and services.
If you do receive a review that seems inauthentic, spammy, irrelevant, or in violation of Google’s review policy, you can contact Google and request they delete it using the steps below:
1. Log into your Google My Business account.
2. Select your business location, then choose “Reviews” from the menu.
3. Find the review you want to flag, click on the three-dot menu, and select “Flag as inappropriate.”
Another option for removing a Google Review is to contact the person who left the review, ask them to delete it, and give them instructions for doing so. Ultimately, the easiest way to avoid this issue altogether is to respond immediately to any customer concerns and fix them before they leave a negative review. Vizion can help you cultivate more positive reviews, instruct you on how to respond to your reviews, and find opportunities for increasing your review scores.
Do Reviews Help SEO?
Reviews not only help you build confidence among your target audience, but they also directly influence your overall SEO results. Google and other sites use reviews to rank business websites in search result pages and having a high volume of positive recent reviews signals to Google that your site is a credible, authoritative, and trustworthy source of information. This encourages them to rank your site highly on search engine results pages, increasing your brand exposure, generating traffic, and giving you more qualified leads to convert into customers. Reviews are particularly important for local SEO, and Google considers the quantity, quality, diversity, and recency of your reviews when ranking your brand among competitors.
Why Do You Need Online Reviews?
Along with strengthening your reputation, supporting SEO, and attracting new business, reviews are also incredibly valuable for helping you make ongoing improvements to your brand and your offerings. Obtaining feedback through reviews allows you to better understand your customers, what is important to them, and what motivates them to make purchases. With this insight, you can determine what is working most effectively for your brand, identify potential problem areas, and develop informed strategies for refining your products and processes so you can succeed and grow your business into the future.