The real estate industry regularly faces unique challenges, but your marketing doesn’t have to be overwhelming. You have to overcome evolving tech trends, changes to consumer demands, volatile markets, changing political climates, and more. With the best marketing strategies for realtors and Vizion to follow them for you, you can focus on the other aspects of running a real estate company, no matter how big or small it is.
Why You Need Real Estate Marketing
There is fierce competition in the real estate market, especially now. Given that nearly all homebuyers, regardless of generation, start their search for real estate online, you have to be online. You need a real estate marketing agency to ensure potential buyers and sellers see your name first. That is especially important in an industry with a market size of around $3.69 trillion, as you need to stand out to earn your share of the profits.
With the right online marketing strategies, you will not just rise to the top of the search rankings. More importantly, you will also develop a strong, positive brand reputation. Given the importance of buying a property and the level of funds involved, people want to be able to trust their realtor. No real estate marketing ideas are complete without ensuring that they promote visibility and trust.
But you don’t have to worry about coming up with the best marketing strategies for realtors. Let Vizion be your real estate digital marketing agency. We can handle all aspects of your realtor marketing so that you can focus on other aspects of your job. We have experience with all types of real estate marketing, including residential and commercial real estate.
Vizion’s Services for Realtor Marketing
Our real estate marketing agency handles the entire digital marketing process for you. From reputation management to social media marketing to SEO, we do everything in a single place. By offering all of these services from a single company, you can rest easy knowing that each of our strategies will work with the others. Look at just some of the services our real estate marketing agency offers.
Our SEO services organically get you to the top of the search engine rankings. This helps ensure you get a steady flow of real estate leads that you can convert into buyers. Our SEO services encompass every aspect of search engine optimization, from selecting keywords to writing content to website optimization.
The best marketing strategies for realtors will always include PPC, as this method delivers instant results. Our experts know how to evaluate keywords and develop a winning bid strategy. From competitive analysis to geo-targeting, we have many (white hat) tricks up our sleeves to optimize your PPC campaigns and ROI.
Email marketing lets you connect with your new leads and stay fresh in the memory of established leads. Real estate is the type of industry where you may have the same client but years or even decades apart. Email marketing lets you maintain your relationships in the intervening years. We take a well-rounded email marketing approach, including segmentation and automation, allowing us to work toward multiple goals at once.
Our web design team works closely with our SEO experts to ensure that your website is SEO-optimized. We also ensure it is mobile-friendly and has everything your clients or potential clients need. We understand the unique needs realtors have for their websites, such as regularly-updated listings with high-quality images. Our experts design a professional website incorporating the best real estate marketing ideas. With our assistance, your website will encourage people to take the next step and reach out to you about a property.
Social media marketing has been steadily growing in importance, and Vizion will use targeted social media campaigns to bring you more qualified leads. We can create social media accounts for you or update and manage your existing ones. We incorporate real estate marketing ideas into posts and engage with leads in conversations in the real estate industry. Moreover, we help you with paid social media advertising.
While reputation management is important for any industry, it is especially crucial in real estate. Your clients need to trust you with properties worth hundreds of thousands of dollars or more. Many are making life-changing decisions with your help, so trust is crucial. Our real estate digital marketing agency takes a well-rounded approach to reputation management. We continually monitor brand mentions and reviews. We’ll highlight positive reviews and respond to both positive and negative reviews. Our reputation management services maintain a consistent branding for your real estate agency.
Local SEO is one of our specialties and an important part of your overall SEO strategy. We carefully select geo-targeted keywords to help you bring in leads in your target areas. Our local SEO strategy is as extensive as our general SEO strategy. It also includes claiming your online listings and managing your Google Business Profile.
Featured Case Study: Vintage Oaks PPC
The client had a high volume of leads coming in yet the quality was lacking. The Vizion PPC team increased sales by 40% YOY, the sales team is happy, and the cost per sale has decreased.