The real estate industry regularly faces unique challenges, but your marketing doesn’t have to be overwhelming. You have to overcome evolving tech trends, changes to consumer demands, volatile markets, changing political climates, and more. With the best marketing strategies for realtors and Vizion to follow them for you, you can focus on the other aspects of running a real estate company, no matter how big or small it is.
Why You Need Real Estate Marketing
There is fierce competition in the real estate market, especially now. Given that nearly all homebuyers, regardless of generation, start their search for real estate online, you have to be online. You need a real estate marketing agency to ensure potential buyers and sellers see your name first. That is especially important in an industry with a market size of around $3.69 trillion, as you need to stand out to earn your share of the profits.
With the right online marketing strategies, you will not just rise to the top of the search rankings. More importantly, you will also develop a strong, positive brand reputation. Given the importance of buying a property and the level of funds involved, people want to be able to trust their realtor. No real estate marketing ideas are complete without ensuring that they promote visibility and trust.
But you don’t have to worry about coming up with the best marketing strategies for realtors. Let Vizion be your real estate digital marketing agency. We can handle all aspects of your realtor marketing so that you can focus on other aspects of your job. We have experience with all types of real estate marketing, including residential and commercial real estate.
Vizion’s Services for Realtor Marketing
Our real estate marketing agency handles the entire digital marketing process for you. From reputation management to social media marketing to SEO, we do everything in a single place. By offering all of these services from a single company, you can rest easy knowing that each of our strategies will work with the others. Look at just some of the services our real estate marketing agency offers.
Our SEO services organically get you to the top of the search engine rankings. This helps ensure you get a steady flow of real estate leads that you can convert into buyers. Our SEO services encompass every aspect of search engine optimization, from selecting keywords to writing content to website optimization.
The best marketing strategies for realtors will always include PPC, as this method delivers instant results. Our experts know how to evaluate keywords and develop a winning bid strategy. From competitive analysis to geo-targeting, we have many (white hat) tricks up our sleeves to optimize your PPC campaigns and ROI.
Email marketing lets you connect with your new leads and stay fresh in the memory of established leads. Real estate is the type of industry where you may have the same client but years or even decades apart. Email marketing lets you maintain your relationships in the intervening years. We take a well-rounded email marketing approach, including segmentation and automation, allowing us to work toward multiple goals at once.
Our web design team works closely with our SEO experts to ensure that your website is SEO-optimized. We also ensure it is mobile-friendly and has everything your clients or potential clients need. We understand the unique needs realtors have for their websites, such as regularly-updated listings with high-quality images. Our experts design a professional website incorporating the best real estate marketing ideas. With our assistance, your website will encourage people to take the next step and reach out to you about a property.
Social media marketing has been steadily growing in importance, and Vizion will use targeted social media campaigns to bring you more qualified leads. We can create social media accounts for you or update and manage your existing ones. We incorporate real estate marketing ideas into posts and engage with leads in conversations in the real estate industry. Moreover, we help you with paid social media advertising.
While reputation management is important for any industry, it is especially crucial in real estate. Your clients need to trust you with properties worth hundreds of thousands of dollars or more. Many are making life-changing decisions with your help, so trust is crucial. Our real estate digital marketing agency takes a well-rounded approach to reputation management. We continually monitor brand mentions and reviews. We’ll highlight positive reviews and respond to both positive and negative reviews. Our reputation management services maintain a consistent branding for your real estate agency.
Local SEO is one of our specialties and an important part of your overall SEO strategy. We carefully select geo-targeted keywords to help you bring in leads in your target areas. Our local SEO strategy is as extensive as our general SEO strategy. It also includes claiming your online listings and managing your Google Business Profile.
Our conversion rate optimization services help focus your marketing campaigns on lead generation and sales. From creating buyer personas to creating custom online marketing solutions, we use a range of techniques to optimize conversion rates.
Why Choose Vizion’s Real Estate Digital Marketing Services
Vizion is proud to be your trusted real estate marketing agency. As such, we offer the following.
1
We Are Digital Marketing Experts
Our team is made up of digital marketing specialists. We have been serving clients like you since 2005 and put that experience to good use. We stay up-to-date on the latest changes to algorithms and best practices, then share that knowledge with you.
2
We Use Industry-specific Marketing Strategies
Every industry is different, and we understand that. That is why we offer marketing solutions tailored to the real estate industry. This includes market assessments, industry analyses, and more. We never rest and constantly learn as the real estate industry is continually changing.
3
We Are Transparent
Our marketing to healthcare professionals is transparent. We provide you with detailed reports about our results and strategies. If you want more information, contact us, and our team would be happy to have a conversation with you.
4
We Offer Customized Solutions
We go beyond customizing our marketing strategies to the real estate industry. We customize them based on your needs. From your goals to your clientele to your location, every bit of information you give us helps us personalize our approach to maximize results.
5
We Provide Campaign Performance Reports
We go out of our way to always keep you informed about our marketing strategies. This includes sharing regular campaign performance reports. These let us show you the results we’ve accomplished, so you don’t have to take our word for it.
Featured Case Study: Vintage Oaks PPC
The client had a high volume of leads coming in yet the quality was lacking. The Vizion PPC team increased sales by 40% YOY, the sales team is happy, and the cost per sale has decreased.
“Vizion has been a trusted advisor and business partner to our real estate development and marketing efforts for nearly three years now. They guide and manage our SEO and Paid Search in our most important communities, and are steadily impressing our team with their strategic viewpoint to improving our results. They are nimble, responsive and passionate about our success. We’re grateful for their service and partnership, and look forward to many more years working together.”
Gretchen Howell Vice President | SouthStar Communities
Turn your real estate marketing efforts into profits.
Gretchen Howell Vice President | SouthStar Communities
