A strong and comprehensive SEO strategy for insurance companies is critical to boosting your online presence, in this highly competitive space. It’s also vital for insurance companies to coordinate SEO efforts along with other digital marketing channels like PPC and paid media to optimize the entire digital presence and ensure your brand and customer journeys are in sync.
Sixty-eight percent of insurance buyers start their search without a company in mind. Without strong non-brand SEO visibility, you may be missing out on capturing potential customers. With Vizion Interactive’s knowledge and experience in SEO for insurance and digital marketing prowess, you can rise to the top of search engine results pages.
If you want to know how SEO can help your insurance company, read on.
Understanding the Value of SEO for Insurance Companies
Before scheduling an appointment, 69% of insurance customers conducted a search. The potential of SEO goes beyond just visibility. It ensures a steady flow of interested visitors to your website, increasing lead volume and sales. We understand that multi-policy customers are more valuable, so our SEO strategies will often incorporate recommendations across multiple property and casualty, and commercial lines of business to provide visibility to all related and applicable policies.
But achieving this requires expertise and knowledge. That’s where Vizion Interactive comes in. Our seasoned team at Vizion understands the unique challenges of insurance agency SEO. We help insurance companies gain a digital advantage through tailored SEO strategies.
Key Benefits of SEO Services for Insurance Companies
Here are some advantages of SEO for insurance providers and carriers:
Improved Online Visibility
Think of SEO as putting up a big, bright sign for your insurance company in the digital world. When done right, it ensures that whenever someone searches for insurance services, your company pops up. With Vizion’s guidance, you’re not just visible; you’re a standout.
Targeted Traffic Generation
It’s not just about attracting anyone, but the right ones. Strong SEO strategies attract insurance-minded visitors, increasing the likelihood of conversion.
Enhanced Brand Authority and Credibility
A top spot on search results doesn’t just mean you’re easy to find. It also builds trust. People often believe that companies ranking high are more reliable. With Vizion’s expertise in SEO for insurance agencies, your brand isn’t just visible; it’s credible and trustworthy.
Essential SEO Strategies for Insurance Companies
Keyword Research and Optimization
At the heart of SEO lies a simple concept: keywords. These are the words and phrases people type into search engines when looking for insurance services and policies. We can uncover which keywords resonate well to lead them through the customer journey.
Keyword research is all about finding those golden terms that potential clients use. Once we have a list, the next step is to integrate them throughout your website — in articles, titles, meta data, menu labels, and other internal linking elements.
Mobile queries for “insurance near me” have increased by over 100% in two years. With a strong combination of local SEO and local listing management, your owned or independent agents can be the first ones people see. It’s all about making sure you’re the local go-to.
We partner with 3rd party LLM platforms such as Yext, RIO, and Chatmeter to help manage your network of insurance agent locations and ensure that the critical contact details and services offered are kept in synch across Google, Bing, and Apple Maps, as well as hundreds of other directories, aggregators and other local sites.
“Content is king” is especially true in insurance, where customers want clear answers and reliable advice. Insurance companies can establish themselves as experts by posting useful articles and engaging blog posts.
Consider this: if someone has questions about a specific insurance policy and finds the perfect answer on your website, they are more likely to trust you and become a new customer.
Everyone loves content that’s useful and accessible. In this respect, blogs really excel. Publishing high quality blog posts regularly shows that your company is active and updated with the latest insurance industry trends, information and advice. Vizion can guide you in creating and content strategy and articles that not only attract visitors but keeps them coming back for more.
Just like how a car needs regular check-ups and oil changes to run smoothly, your website requires some behind-the-scenes tuning to perform its best on search engines. This tuning is called technical SEO.
It starts with making sure your website loads quickly. No one likes waiting, especially potential clients searching for insurance. Since 50% of insurance searches are done on mobile devices, the site should work well on computers and smartphones. The site architecture, internal linking and over 100 other technical items are assessed and audited to ensure that search engines and discover and index all the content on your site easily. With Vizion by your side, you can be confident that all these technical SEO items are taken care of.
Fine tuning a website’s page layout, creative elements and customer journeys can help convert more leads. This is often paired with a paid search campaign where landing pages are optimized to maximize conversions. Our experienced team can create hypotheses, suggest experiments and help report on success. Usually financial and insurance companies prefer to do the implementation themselves and share the reports to help understand the lift, so together we can determine the next steps. This is a highly collaborative program where the client works closely with the Vizion team to build out a CRO program that can be implemented within the confines of the CMS and the capabilities of the A/B/multivariate testing platform.
Search engines still consider links to your site an important factor and use them to help determine authority and relevance. Our approach is not to buy links or participate in any risky link schemes, but to work with your writers, creative team, subject matter experts and leadership to generate high value content that will earn links.
The Vizion team also monitors your backlink profile and can help with broken link remediation to ensure that we’re maximizing the link signals.
We provide the sites for your review and approval before doing any outreach to mitigate any potential risk to your brand. Our digital PR program can help get placements and promote your thought leadership on known and high-quality online publications.
It’s essential to carefully track, measure, and understand how the results track towards your marketing and business goals. Our suite of analytics and reporting tools, along with custom built Looker Studio reports show us how our efforts affect keyword rankings, website visitors, site engagement, and conversions.
With Vizion on your side, you get detailed, easy-to-understand reports. Our team ensures you’re always informed about your website’s performance, helping you make informed decisions for the future of your insurance business.
Why Choose Vizion’s Insurance SEO Services
If you’re looking for a trusted partner to guide your insurance company through the intricacies of SEO, Vizion is the answer. With years of experience and a deep understanding of the insurance industry’s digital needs, our team is dedicated to delivering results.
1
We Have a Seasoned Team of Digital Marketers
Our team is not only proficient in general SEO practices but has specialized expertise in the insurance sector. Their skill set is always evolving to align with the industry’s dynamic nature, assuring you of cutting-edge services.
2
We Deliver Tailor-Made Strategies
One size doesn’t fit all, particularly in the insurance business. We invest time in understanding your specific objectives and challenges. This allows us to formulate SEO strategies that are as unique as your business, ensuring effective results.
3
We Implement Sector-Specific Marketing Approaches
The insurance market demands a unique set of strategies. We focus on approaches that are effective in your industry, optimizing your chances for higher rankings and more qualified leads.
4
We Uphold Transparency
We’ve built our business on the bedrock of integrity. Our straightforward approach ensures you know exactly the tactics we deploy and your budget allocation. Communication channels are always open for any questions or concerns you may have.
Case Study: UMB Bank
UMB Bank came to Vizion for help to manage and improve the performance of their local branch landing pages. After performing technical and local SEO audits of the location pages, Vizion identified several opportunities to enhance page speed and increase organic rankings for important non-brand keywords.
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