The internet is part of everything, including how patients find their next healthcare provider. You need a solid healthcare digital marketing strategy. This will ensure that potential patients see your practice when they look for one.
While your practice likely understands the importance of marketing in health care, that doesn’t mean you have time to handle it yourself. It becomes even more time-consuming when you consider the need to adapt to digital marketing in healthcare compared to traditional marketing strategies.
Healthcare digital advertising requires knowledge and time to get right. But when you do it correctly, it can produce incredible results. It lets you grow your practice and attract new clients. Our medical digital marketing company is here to take that burden off you, letting you enjoy the results without any effort.
The Importance of Digital Marketing in Healthcare
Simply put, if patients can’t find your practice online, they are unlikely to choose you. You may even lose existing patients who want to find information on your website and can’t. With a solid website and healthcare online marketing, you ensure that your current and potential patients can easily learn more about your company.
If you aren’t convinced that healthcare business marketing is essential, consider the following points:
- 80% of patients research clinics online before making an appointment
- 90% of patients opt for healthcare centers that have professional websites
- 60% of people indicate social media can change their healthcare service decisions
- 30% of American internet users look online for healthcare providers
- 93 million Americans report using the internet for information on health
Healthcare search engine optimization (SEO) is one of the key offerings from any healthcare digital marketing agency. With our SEO services, we boost your website’s ranking on the search results page. This puts your website in direct view of people looking for a new practice, boosting your organic website traffic.
Our healthcare digital marketing company typically suggests that our clients use a combination of SEO and PPC. SEO delivers more long-term results, and PPC can fill the gap while you wait to see those results from SEO. Our medical digital marketing company specializes in every aspect of PPC. We carefully select keywords and create highly targeted ads. We then evaluate the data to improve our PPC advertising constantly.
Our professional content writing services go hand-in-hand with web design and SEO efforts. This aspect of our healthcare online marketing positions your practice as an expert and boosts your SEO. Our content writers and editors have years of digital marketing healthcare experience.
As mentioned, your website is a crucial part of digital marketing for healthcare. This is the first impression of new patients and a source of information for existing ones. It needs to be professional and informative. But it also needs all of the elements of an effective marketing strategy. We deliver all of this thanks to the collaboration between our web development and marketing teams.
Our offerings for marketing to healthcare professionals can include handling your social media pages for you. We have experience working with all major social media platforms, helping you grow engagement on your channel. We carefully craft posts, content, and responses to boost engagement and visibility organically. Moreover, we can manage paid social media ads as part of your healthcare business marketing.
As mentioned, most new patients will look for reviews and more information about a potential practice before booking an appointment. Our reputation management services manage your online presence to ensure potential patients like what they see. Our healthcare marketing experts use advanced reputation management software. The software boosts positive mentions and resolves negative ones.
Given that most of your patients will be local, local SEO is crucial for any digital marketing in healthcare. We use various strategies, from content marketing to social outreach to geo-targeted keywords. We manage your Google Business Profile (formerly Google My Business) and local citations.
In addition to managing your SEO, we offer SEO audits as part of our marketing in health care. These in-depth audits use our expertise and tools to look for gaps or weak points in your SEO strategy. We then craft an SEO strategy that focuses on improving those areas while addressing every aspect of SEO.
As with our SEO audits, our PPC audits involve carefully evaluating the effectiveness of your PPC. We look for weaknesses and strengths. We also check how your current PPC strategy fits into your overall digital marketing for healthcare goals. This audit guides our PPC services, maximizing your results from those.