Case Study: Lennox International
Despite being a nationally recognized company, Lennox’s website traffic was not at the level it should have been. Vizion Interactive delivered search engine optimization consultation and recommendations for each page of the Lennox.com website. Consultation included competitive analysis, keyword research, and content gap analysis.
Why Choose Vizion?
Vizion has cultivated a strong reputation as a leading provider of innovative digital marketing solutions, including link strategy and development. Our team brings expertise, robust experience, and enthusiasm to every project we undertake. When you choose Vizion to assist you with link building and development of your linking strategy, we’ll take a deep dive into your website, its backlink network and determine the best way to improve its performance and generate more organic traffic.
When you partner with Vizion, you will obtain consistent organic traffic with a link neighborhood that includes healthy links from reputable sites, increasing your credibility and authority among your target audience. Vizion can perform an extensive link audit to help you prune out any links from questionable sites that may be diminishing your organic website traffic. We can also help with removing manual Google link penalties through a deep analysis of the offending links and help you manage the outreach, disavow files and reconsideration requests. Our team of professionals always stays up to date on the latest trends and industry techniques to enhance your linking strategies, increase your brand awareness, and convert prospects into clients.
At Vizion, we take a multi-layered approach to building high-quality links from credible sources with high domain authority. We will carefully analyze your target audience, your competitors, and your industry as a whole to determine the best approach to building your custom link strategy. Our team will develop a holistic linking strategy using verified methods and consistent research and explain our process in an intuitive and understandable way. This comprehensive approach allows us to generate the best possible results when it comes to your linking strategy – boosting your visibility, increasing your site’s authority, and driving traffic.
The Onboarding process will begin with a Discovery Call. Our team will interview you and listen to your needs. We’ll assess the roadblocks you’ve faced and consider all available options for enhancing your link neighborhood. The Vizion team will clearly outline our strategy for link building and explain how our methods align with your needs, so you know what to expect during every stage of the process.
The Vizion team will carefully review your current linking networks, examine any positive or negative linking trends that emerge, and determine whether you are experiencing linking penalties. Next, we’ll conduct a link strategy and a content review process to analyze your current strategy and determine what is working and what isn’t. This part of the process allows us to decide if you need to develop new content or update your internal links. Then, we will conduct an anchor text review to determine whether your anchor text is intuitive and flows with the linked content. We’ll work carefully to match anchor text usage in your linking strategy in a way that aligns with your goals.
Our team will also identify your biggest competitors in your market and perform a competitive link review to take a close look at their linking strategies. We will assess the strength of their links and shape your new link strategy by uncovering potential gaps and highlighting opportunities for improvement. This gives you the chance to uncover tactics that have already demonstrated successful results and incorporate them in your linking strategy to ensure it can keep up with the competition.
Once we conclude the research portion of the process, the Vizion team will help you create your three-month link strategy. This limited scope allows us to easily review your progress and growth, and we’ll use this information to create quarterly linking strategy plans of action based on the links you’ve acquired and your site’s organic growth.
The implementation process involves reaching out to the authors of relevant sites, submitting your site information to business directories, local sites, and working with other relevant sites to build up your link neighborhood even further. Our team will also work with web content and IT teams to generate high-quality content that will yield even more natural and editorial links. We’ll assist you in creating evergreen content and periodically review competitors’ link profiles.
Review & Refine
After these steps, it will be time to review and refine what we’ve created. Vizion will look at the original goals we established during the onboarding stage and determine how we can surpass them. We’ll turn brand mentions into links, convert 404s and other nonfunctional links, and consistently make any necessary changes to your linking strategy. You’ll receive a monthly performance report to show your progress in link acquisition and refine your link strategy based on any new site sections, products, or promotions you launch, as well as new variables from your competitors, your industry, and search engine algorithm changes.
What Is Link Building?
Link building is the process of acquiring backlinks to your website from external sources. Backlinks serve as recommendations, and the more you have, the more trustworthy your site appears to search engines. Creating helpful, high-quality backlinks and incorporating them naturally in content from credible sources allows you to improve your site authority, which helps your business pages appear at the top of search engine results. Vizion will help you determine the best available options for building your site’s linking structure.
How Do I Build Links for My Site?
You can enhance your site’s link neighborhood with a variety of strategies, including:
• Asking for backlinks from websites relevant to your business, industry, or target audience
• Building relationships with business partners by participating in online communities
• Giving a testimonial of another site’s products or services
• Listing your site on authoritative online directories
• Creating a blog and regularly updating it with fresh, original content
• Publishing guest posts on other sites featuring topics relevant to your business
• Using reviews, comparisons, case studies and research reports from authoritative sources
• Incorporating infographics, lists, videos, and other engaging, sharable content
How Can I Build Links When Some Are Broken?
Broken links refer to links that display an error page when visitors attempt to access them. You may have broken internal links on your website that direct users from one page to another or broken external links that send users to other websites. Wherever they are located, broken links negatively impact user experience, causing visitors to spend less time on your site and increasing your bounce rate. This not only costs you individual interactions, but it also signals to search engine crawlers that you are not providing valuable content, or a good user experience, which lowers your rankings and decreases your site’s visibility. Vizion will help with reaching out to the sites hosting broken links and adjust the linking text on your own site.
Why Is Link Building Important?
Link building is a major component of the way Google and other search engines rank websites in search result pages. It helps you signal to search engine sites like Google that your site is a credible resource worthy of sharing, which boosts your rankings, increases your visibility to your target audience, and drives organic traffic to your site. Proper internal link building helps visitors efficiently navigate your site, keeping them engaged, allowing them to easily acquire they information they seek, and encouraging them to stay on your site for a longer amount of time. Creating backlinks on other sites can help you reach a wider group of prospective clients, increase brand awareness, establish your authority, and build valuable relationships with influencers in your industry.