Businesses face a variety of challenges in maintaining a user-friendly website, such as slow loading speeds, lack of mobile responsiveness, or use of outdated features or technology. Issues also arise if they fail to accommodate their sites in response to changes in branding, their industry, or the needs and demographics of their target audience.
Regardless of the challenges you experience, our digital marketing agency has the knowledge and skills to efficiently resolve any website issue that could be negatively impacting your business. We have performed hundreds of website designs/redesigns and search engine optimizations, so we understand how to strategically develop a website around your specific marketing objectives.
We've been fortunate to work with some truly outstanding Kansas City clients. We take great pride in having helped them improve their digital marketing efforts, and gain a higher measure of success here in the Kansas City area.
“Our old site was content rich but poorly organized and extremely difficult to manage. Since our new website launched, we’ve seen months with a more than 400% year over year leap in organic traffic. We can now accurately track conversions and ROI, manage the site, and have proven a strong return for our investment on the project. The numbers speak for themselves. Such a dedicated team is hard to come by. Vizion went the extra mile to ensure we met crucial time lines for launch, working around the clock when necessary. We would not hesitate to recommend this company.”
Rob Haines -
Marketing Manager | Service Experts
In contrast with online templates that provide a pre-made framework for a website, custom websites provide virtually limitless options for turning your site into the face of your brand. The custom website we design for you will offer mobile responsiveness, user-friendliness, and compatibility with e-commerce. With the ultimate flexibility, adaptability, and scalability, your site can be easily updated as your business grows, your needs change, or your marketing strategy shifts.
Information architecture involves labeling, structuring, and organizing the components of your website. This ensures visitors can find your website and locate the information they need as quickly and easily as possible. Taxonomy refers to the classification system used to logically categorize and structure the content on your site. It allows search engines to effectively crawl and index your website pages and visitors can navigate your site to access the content they want to see.
WordPress is utilized by over 450 million websites, and this number only continues to rise. Vizion can work with you to select a WordPress theme that incorporates your branding, aligns with your goals, and offers the best user experience. From adding custom elements like embedded videos to optimizing technical features like schema markup code, we make sure your fully functional site drives traffic and engages visitors.
After we schedule a meeting to get to know your brand and determine your needs, we can develop a custom project plan for your site. We begin with a review of your wireframe. This is the structural blueprint that governs the organization and navigation of your site, including features and conversion areas. We also present the design concepts for the site’s appearance for your review and approval.
Effective information architecture ensures that the pages on your website are properly structured. This allows visitors to easily interact with your content and search engines to index your site on their results pages. After designing your wireframe, we create an information architecture diagram showing which features and content should be placed on each page. We perform research to determine which terms and keywords to highlight on your site and within your URLs.
During the development stage, our experts will take your SEO strategy into account every step of the way. They carefully analyze all sections of content and product or service pages to make sure your site follows SEO best practices. This boosts the performance of your site, which increases search engine result rankings and delivers organic traffic. Before your site goes live, we will perform quality assurance testing to identify any issues.
Before launching your site, we perform quality assurance testing and internal site reviews to verify that your redesign was successful and all elements of the site perform as intended. If we identify any issues or areas for improvement, we handle them now so you can avoid spending more money to fix them later. When your final production website meets our standards, we launch your site and perform a final post-launch review to analyze your site in action.
Your website is crucial for engaging prospective customers and guiding them along the buying journey. A custom website performs head and shoulders above a generic template. If you plan to set up an e-commerce site, customization is necessary for streamlining your processes and operating your business without error or delay. When Vizion designs a custom website, we develop a project plan tailor-made for your brand based on the goals you hope to accomplish, the audience you want to attract, and the content you plan to publish.
With decades of combined experience, our experts can help any business grow an audience and stand out from the competition with a fully customized and optimized website. Our approach to web design involves multiple stages. We focus on every component of your website, from technical SEO and information architecture to colors, imagery, buttons, and other visual design elements.
After we use your site’s wireframe to organize your pages, we review your site’s navigation menu to confirm it clearly communicates the structure and purpose of your site. We then review your site’s URL structures to ensure they include SEO-friendly keywords.
From design concepts and web development through project delivery, our team is available. We will answer all your questions and guide you through the entire process, so you will always know what to expect. You can count on your website to perform optimally, load pages quickly, respond to mobile users, and rank well in search engines. If you hire us for ongoing SEO support, we can monitor the performance of your site with ongoing analytics and reporting, and make additional adjustments as needed, such as link building. With our help, your website will offer the best experience for visitors and encourage them to become paying customers. Need help with your PPC campaigns or a social media project? We can help with that too! Check us out on Top Digital Marketing Companies In Kansas City!
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