How to Identify Toxic Links
Your website’s link profile is like its digital reputation – at least as far as search engines are concerned. When Google Search or Bing bots crawl through your website’s linking structure, you’re... Read More
November 2020 Archives
Google’s New Search Term Reporting and Implications
Given Google’s leading status as a resource for advertisers and how much users depend on their services to locate businesses and products, it’s crucial that business owners stay up to date on... Read More
Last-Minute Holiday Social Media Marketing Ideas
This time of year, it’s fairly common around here to hear someone or other proclaim, “I can’t believe it’s already the holidays!” There’s really no reason for the season to sneak up... Read More
Do Users vs. Sessions in GA Have You Confused? We’ve Got You
Google Analytics (GA) is a hub of data containing information to inform and guide your marketing strategy if you know what each metric represents. If you’ve been confused about the difference between... Read More
Discover Underperforming Pages and Fix Them!
One of the most efficient ways to gain traction to your website is to optimize and fix the pages you already have. Even the most refined websites often have an underperforming page... Read More