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Analytics Archives

upgrade to ga4

How to Upgrade to GA4

Reading Time: 3 minutes If you’re a marketer working in the industry today, you are probably familiar with Google Analytics to some degree. The popular reporting tool has helped businesses collect data... Read More

Do You Know Your Marketing ROI? Vizion Interactive

Do You Know Your Marketing ROI?

Reading Time: 3 minutes One of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s... Read More

Year to Date

How Do I Calculate YTD For My Business?

Reading Time: 4 minutes There are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take... Read More

Marketing Attribution Explained Vizion Interactive

Marketing Attribution Explained

Reading Time: 4 minutes The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed... Read More