Analytics Archives

Do You Know Your Marketing ROI?

One of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s essential to ensure that... Read More

A Guide to Google Heatmaps

You have likely spent countless hours creating your brand’s marketing strategy, including heavy investment into top-tier web design for a beautifully presented and responsive website, but do you know how visitors to... Read More

How Do I Calculate YTD For My Business?

There are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take any negative cash flow... Read More

Marketing Attribution Explained

The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the action. In marketing... Read More