Reading Time: 12 minutes It should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms... Read More
Reading Time: 3 minutes In a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics.... Read More
Reading Time: 3 minutes It’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce... Read More
Reading Time: 3 minutes Google Analytics is an amazing, accessible tool for business owners to generate insights based on real user data and use this information to improve their SEO strategies. This... Read More
Reading Time: 3 minutes Google Analytics (GA) is a hub of data containing information to inform and guide your marketing strategy if you know what each metric represents. If you’ve been confused... Read More
Reading Time: 4 minutes You’ve put a great deal of effort into crafting an SEO campaign designed to make you more visible to the audiences you most want to visit your website.... Read More
Reading Time: 3 minutes Launching your business website is an exciting development. However, it can be difficult to determine how effective your website is in promoting your business and whether you should... Read More
Reading Time: 3 minutes Success in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to... Read More
Reading Time: 3 minutes Digital marketers use Google’s platforms and resources so frequently, it has become difficult to imagine a day without loading up Google Chrome, checking in on Google Analytics, or... Read More
Reading Time: 3 minutes Over 90% of all searches take place on Google, which almost undoubtedly means a similar percentage of your site traffic comes from the big G as well. However,... Read More
Reading Time: 3 minutes One of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s... Read More
Reading Time: 4 minutes There are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take... Read More
Reading Time: 4 minutes Modern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online... Read More
Reading Time: 4 minutes The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed... Read More
Reading Time: 4 minutes It’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of... Read More
Reading Time: 4 minutes Google Analytics has released a new add-on feature where you can create a heat map within the Page Analytics program. While there are many ways to create a... Read More
Reading Time: 5 minutes As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to... Read More
Reading Time: 3 minutes When some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if... Read More
Reading Time: 5 minutes There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. Working... Read More
Reading Time: 5 minutes The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts... Read More