How to Set Up Tag Manager to Use With Google Analytics
In a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics. This free tool saves... Read More
Analytics Archives
10 Underrated Google Analytics Features You Need to Know
It’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce rates are popular metrics... Read More
How to Upgrade to GA4
If you’re a marketer working in the industry today, you are probably familiar with Google Analytics to some degree. The popular reporting tool has helped businesses collect data and analyze web traffic... Read More
Identifying Dark Traffic in Google Analytics
Google Analytics is an amazing, accessible tool for business owners to generate insights based on real user data and use this information to improve their SEO strategies. This can go a long... Read More
Do Users vs. Sessions in GA Have You Confused? We’ve Got You
Google Analytics (GA) is a hub of data containing information to inform and guide your marketing strategy if you know what each metric represents. If you’ve been confused about the difference between... Read More