Reading Time: 5 minutesThis post was updated on February 21, 2025. Although Google Analytics has a heat mapping tool, the search platform stopped updating it and deprecated the feature in 2017. That’s... Read More
Reading Time: 12 minutesIt should come as no surprise that the world of digital marketing  (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as... Read More
Reading Time: 4 minutesAs I’m sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a dream client. Not... Read More
Reading Time: 3 minutesIn a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics. This... Read More
Reading Time: 3 minutesIt’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce rates... Read More
Reading Time: 3 minutesGoogle Analytics is an amazing, accessible tool for business owners to generate insights based on real user data and use this information to improve their SEO strategies. This can... Read More
Reading Time: 3 minutesGoogle Analytics (GA) is a hub of data containing information to inform and guide your marketing strategy if you know what each metric represents. If you’ve been confused about... Read More
Reading Time: 4 minutesYou’ve put a great deal of effort into crafting an SEO campaign designed to make you more visible to the audiences you most want to visit your website. Or,... Read More
Reading Time: 3 minutesLaunching your business website is an exciting development. However, it can be difficult to determine how effective your website is in promoting your business and whether you should consider... Read More
Reading Time: 3 minutesSuccess in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to achieve.... Read More
Reading Time: 3 minutesDigital marketers use Google’s platforms and resources so frequently, it has become difficult to imagine a day without loading up Google Chrome, checking in on Google Analytics, or optimizing... Read More
Reading Time: 3 minutesOver 90% of all searches take place on Google, which almost undoubtedly means a similar percentage of your site traffic comes from the big G as well. However, within... Read More
Reading Time: 3 minutesOne of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s essential... Read More
Reading Time: 4 minutesThere are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take any... Read More
Reading Time: 4 minutesModern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online user... Read More
Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More
Reading Time: 4 minutesIt’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of referral... Read More
Reading Time: 4 minutesAs a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit... Read More
Reading Time: 5 minutesGoogle Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Google Analytics codes, also called UTM codes, are customized parameters that provide data... Read More
Reading Time: 2 minutesMany enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where... Read More