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Analytics

Do You Know Your Marketing ROI? Vizion Interactive

Do You Know Your Marketing ROI?

Reading Time: 3 minutesOne of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s essential... Read More

Year to Date

How Do I Calculate YTD For My Business?

Reading Time: 4 minutesThere are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take any... Read More

Marketing Attribution Explained Vizion Interactive

Marketing Attribution Explained

Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More

Main Image  Vizion Interactive

Becoming Channelized!

Reading Time: 5 minutesThe approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts lie... Read More