Social Media Marketing Strategies for E-commerce
Reading Time: 7 minutesDo you know online stores with a social media presence have an average of 32% more sales than those that don’t? Yes, social media is more than memes and... Read More
Social Media Marketing
Direct Response Marketing: The Power of Persuasive Advertising
Reading Time: 6 minutesAccording to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on building... Read More
AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In
Reading Time: 12 minutesIt should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as... Read More
How to Include Influencers in Your 2021 Marketing Strategy
Reading Time: 3 minutesThe end of the year is the time to reflect on your marketing strategies and plan for success in the upcoming year. When you are developing your marketing strategy... Read More
Social Media Fails of 2020 and How to Avoid Them
Reading Time: 4 minutesSocial media marketing presents an incredible opportunity for modern digital advertising teams, but it’s essential to appreciate the double-edged nature of marketing your brand on social media platforms. The... Read More
How Social Media Has Changed Over the Last Several Years
Reading Time: 4 minutesSocial media is important – it’s an indisputable fact regardless of your views on how people choose to use the platforms themselves. The manner in which social media has... Read More
Social Media Wins of 2020
Reading Time: 4 minutesThe year 2020 isn’t even over yet, but it has already been a pretty wild ride. Meanwhile, the world of social media marketing continues to expand as more people... Read More
Last-Minute Holiday Social Media Marketing Ideas
Reading Time: 3 minutesThis time of year, it’s fairly common around here to hear someone or other proclaim, “I can’t believe it’s already the holidays!” There’s really no reason for the season... Read More
Why is LinkedIn becoming Facebook?
Reading Time: 4 minutesLinkedIn was first launched in 2002 as a platform for professional networking, allowing people seeking employment a place to interact with prospective employers and showcase their experience and skills.... Read More
Social Media Wins and Fails of 2020…So Far
Reading Time: 4 minutesWe live in a world where a large amount of marketing and advertising has transitioned from television screens and radio waves to social media sites. It has become very... Read More
7 Brands Doing Social Media Well During COVID-19
Reading Time: 5 minutesThe importance of becoming fluent in social media to successfully promote your business and interact with your customers is common knowledge. However, using social media effectively comes with its... Read More
Why You Should Begin 2020 With a Thorough Social Media Audit
Reading Time: 3 minutesSocial media is one of the most potent marketing channels available today. If you haven’t made a concentrated effort to connect with your target audience via social media, you’re... Read More
Have You Performed a Twitter Audit in 2019?
Reading Time: 4 minutesModern social media users know that Twitter offers unmatched speed when it comes to discovering news, interesting stories, and interacting with their favorite brands. With hundreds of millions of... Read More
A Look at Facebook Mobile
Reading Time: 4 minutesSocial media is one of the most popular internet points today. Facebook, Instagram, Twitter, and others have grown over the years to become top sites for social media and... Read More
All You Need to Know about FBML (Facebook Markup Language)
Reading Time: 4 minutesHas your company been using Facebook and other social media accounts to reach out to customers? If so, you’re in good company – there are over 60 million business... Read More
Top Ten Pinterest Statistics for Business You Should Check Out Now
Reading Time: 4 minutesSince its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is Pinterest... Read More
How to Conduct a Social Media Audit
Reading Time: 4 minutesOver 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks the... Read More
How Social Media Has Changed in Ten Years
Reading Time: 4 minutesSocial media is an almost unavoidable part of modern life, and the number of active social media users increases every day. Social media dates back to the 1990s with... Read More
Get to Know Pinterest Categories
Reading Time: 5 minutesPinterest is the third-most popular social media platform among adults in the U.S, with about 200 million monthly active users. Marketing with Pinterest is an important opportunity of which... Read More
What Is a Social Media Algorithm and How Does It Work?
Reading Time: 4 minutesSocial media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media algorithms... Read More