How to Include Influencers in Your 2021 Marketing Strategy
Reading Time: 3 minutes The end of the year is the time to reflect on your marketing strategies and plan for success in the upcoming year. When you are developing your marketing... Read More
Social Media Marketing Archives
Social Media Fails of 2020 and How to Avoid Them
Reading Time: 4 minutes Social media marketing presents an incredible opportunity for modern digital advertising teams, but it’s essential to appreciate the double-edged nature of marketing your brand on social media platforms.... Read More
How Social Media Has Changed Over the Last Several Years
Reading Time: 4 minutes Social media is important – it’s an indisputable fact regardless of your views on how people choose to use the platforms themselves. The manner in which social media... Read More
Social Media Wins of 2020
Reading Time: 4 minutes The year 2020 isn’t even over yet, but it has already been a pretty wild ride. Meanwhile, the world of social media marketing continues to expand as more... Read More
Last-Minute Holiday Social Media Marketing Ideas
Reading Time: 3 minutes This time of year, it’s fairly common around here to hear someone or other proclaim, “I can’t believe it’s already the holidays!” There’s really no reason for the... Read More
Why is LinkedIn becoming Facebook?
Reading Time: 4 minutes LinkedIn was first launched in 2002 as a platform for professional networking, allowing people seeking employment a place to interact with prospective employers and showcase their experience and... Read More
Small Business Fundraisers Coming to Instagram: What You Need to Know
Reading Time: 4 minutes A number of changes have been rolled out across the globe since the pandemic spread, especially in the digital space. In fact, despite the struggles of adapting to... Read More
Social Media Wins and Fails of 2020…So Far
Reading Time: 4 minutes We live in a world where a large amount of marketing and advertising has transitioned from television screens and radio waves to social media sites. It has become... Read More
7 Brands Doing Social Media Well During COVID-19
Reading Time: 5 minutes The importance of becoming fluent in social media to successfully promote your business and interact with your customers is common knowledge. However, using social media effectively comes with... Read More
Why You Should Begin 2020 With a Thorough Social Media Audit
Reading Time: 3 minutes Social media is one of the most potent marketing channels available today. If you haven’t made a concentrated effort to connect with your target audience via social media,... Read More
Have You Performed a Twitter Audit in 2019?
Reading Time: 4 minutes Modern social media users know that Twitter offers unmatched speed when it comes to discovering news, interesting stories, and interacting with their favorite brands. With hundreds of millions... Read More
A Look at Facebook Mobile
Reading Time: 4 minutes Social media is one of the most popular internet points today. Facebook, Instagram, Twitter, and others have grown over the years to become top sites for social media... Read More
All You Need to Know about FBML (Facebook Markup Language)
Reading Time: 4 minutes Has your company been using Facebook and other social media accounts to reach out to customers? If so, you’re in good company – there are over 60 million... Read More
Top Ten Pinterest Statistics for Business You Should Check Out Now
Reading Time: 4 minutes Since its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is... Read More
How to Conduct a Social Media Audit
Reading Time: 4 minutes Over 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks... Read More
How Social Media Has Changed in Ten Years
Reading Time: 4 minutes Social media is an almost unavoidable part of modern life, and the number of active social media users increases every day. Social media dates back to the 1990s... Read More
Get to Know Pinterest Categories
Reading Time: 5 minutes Pinterest is the third-most popular social media platform among adults in the U.S, with about 200 million monthly active users. Marketing with Pinterest is an important opportunity of... Read More
What Is a Social Media Algorithm and How Does It Work?
Reading Time: 4 minutes Social media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media... Read More
Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
Reading Time: 5 minutes 2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it... Read More
Your Facebook Ads Are Working – Here Is How To Prove It
Reading Time: 3 minutes Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of... Read More