Using Google Tag Manager to Improve SEO

A big part of establishing a successful online presence for your company or business is collecting and evaluating data. This information allows you to assess which elements of your website are working and which ones should be improved, helping you grow over time. Fortunately, many tools that allow for such insights are readily available. One example is Google Tag Manager. This system utilizes tags that, when triggered, feed critical information over to Google Analytics. However, to maximize the benefits of using Google Tag Manager, it’s necessary to have a thorough understanding of exactly what those tags are and how they work.

What Are Tags?

For starters, the tags in Google Tag Manager are small segments of code that get inserted into your website. Because these are simple additions, they do not require actual full rewrites of your website’s code, allowing you to implement them without the assistance of a web developer. Tags are tied to certain triggers that determine when to send the information to Google Analytics. This can be configured in a wide variety of ways, depending on the type of information you’re looking to collect.

An example of a trigger for a tag is when someone views a page. That means that the tag sends out data verifying the number of page views over to Google Analytics, where the information can be further examined and condensed into a report. Google Task Manager allows for further customization of your tags by offering optional variables you can apply. These provide the system with additional instructions to ensure that it is collecting the data you actually want.

How Do I Set Up Google Tag Manager?

To get started, you’ll need to create or sign in to your account with Google Tag Manager. Within Google Tag Manager, collections of tags are grouped into what’s referred to as “containers.” Businesses generally choose to designate a separate container for each website and mobile app. This helps to keep your tags and other relevant information neatly organized.

Next, you’ll need to go ahead and insert some code. This step is important because it involves the addition of the code needed to relay the contents of your container—i.e., your tags—into the site. This should include instructions on exactly where the tag should be included. Keep in mind that you’ll want to go through the process of adding in the extra code on all of the pages where you want to gather information. Once this is complete, you can start exploring the various options available within Google Tag Manager. While the system does permit extensive customization, there is also a large selection of variables and triggers that you might find helpful in your situation.

How Can This Help With SEO?

One of the greatest benefits of utilizing Google Tag Manager is that it can be incredibly helpful to your SEO strategy. The data collected by tags is invaluable to help you determine what content users are most interested in viewing and what sorts of changes they react to with positivity. This information can help you reallocate your resources, focus your marketing efforts, increase your conversion rate, and improve your SEO.

Some examples of ways that the Google Tag Manager can help in this area include tracking organic traffic after clicking certain links on your page when items are added or removed from shopping carts on e-commerce sites when online forms are abandoned, and much, much more. This tool is also superior to other tag systems that may require more complex code, slowing down your page in the process, especially considering how load time can impact your SEO.

The team at Vizion Interactive can help you get the most out of your tags. With years of in-depth industry knowledge and experience regarding Search Engine Optimization, we are equipped to examine your website and determine which tags and variables are best to improve your online presence. For a free quote, contact us via our website or start by giving us a call at (888) 484-9466.