Reading Time: 3 minutes The campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy... Read More
Reading Time: 3 minutes Google released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for... Read More
Reading Time: 3 minutes The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the... Read More
Reading Time: 5 minutes In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to... Read More
Reading Time: 3 minutes Pay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC... Read More
Reading Time: 4 minutes One of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by:... Read More
Reading Time: 5 minutes Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here. That said,... Read More
Reading Time: 3 minutes Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s... Read More
Reading Time: 2 minutes As we near the end of the year, most marketers are taking a cursory look at their paid search campaigns and deciding whether they can sustain or must... Read More
Reading Time: 2 minutes For the last few months, the Vizion team has had the pleasure of beta testing the new Multi-Channel Funnel reports in Google Analytics. After a good amount of time... Read More
Reading Time: < 1 minute Google just rolled out a new program out to all AdWords users today that will allow advertisers to target ads at “users, based on their past interactions... Read More
Reading Time: 2 minutes In what I would call a surprise move, Yahoo! is discontinuing the Yahoo! Shopping and outsourcing it to PriceGrabber. So, if you are currently using the Yahoo! Shopping... Read More
Reading Time: 2 minutes Last week I talked about the new Google AdWords Display URL policy in a blog post titled, Google AdWords Display URL Policy Reaches Local PPC Advertisers. In that... Read More
Reading Time: 3 minutes UPDATE – We have received word that ReachLocal is not affected by the new policy Beginning April 1, 2008, Google has officially changed their display URL policy. In... Read More
Reading Time: 2 minutes I was just reading an article on WSJ (subscription required) about the VC funds going towards web-based companies whose business model is selling advertising on their sites. I... Read More