Reading Time: 3 minutesB2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find... Read More
Reading Time: 3 minutesPay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling... Read More
Reading Time: 3 minutesThe campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the... Read More
Reading Time: 3 minutesGoogle released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for their... Read More
Reading Time: 3 minutesThe term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the word... Read More
Reading Time: 5 minutesIn the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to build... Read More
Reading Time: 3 minutesPay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers... Read More
Reading Time: 4 minutesOne of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by: Site... Read More
Reading Time: 3 minutesFacebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go... Read More
Reading Time: 5 minutesWell, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here. That said, Bing... Read More
Reading Time: < 1 minuteGoogle just rolled out a new program out to all AdWords users today that will allow advertisers to target ads at "users, based on their past interactions with... Read More
Reading Time: 2 minutesFor the last few months, the Vizion team has had the pleasure of beta testing the new Multi-Channel Funnel reports in Google Analytics. After a good amount of time digging... Read More
Reading Time: 2 minutesI was just reading an article on WSJ (subscription required) about the VC funds going towards web-based companies whose business model is selling advertising on their sites. I can... Read More