How to Optimize Your Amazon PPC Campaigns
Reading Time: 6 minutesThis post was updated on July 17, 2024. Are you tired of running Amazon PPC ads that don’t churn out the sales you thought it would? You probably need... Read More
Paid Media
Why and How to Conduct a Successful PPC Audit
Reading Time: 6 minutesA PPC audit is a must for your brand if you want to effectively identify ways to improve your return on investment (ROI) from campaigns. Unfortunately, most marketers ignore... Read More
Takeaways From Google Marketing Live 2024
Reading Time: 4 minutesGoogle Marketing Live 2024 focused on the company’s cutting-edge AI changes. Speakers illustrated how marketers can use these features to address changing consumer demands. Some key features are Generative... Read More
PPC Audit Checklist
Reading Time: 6 minutesPay-per-click ads are one of the most measurable forms of advertising, but they still require diligent oversight to ensure your budget is working as efficiently as possible. That’s why... Read More
5 Questions You Should Ask Before Your PPC Audit
Reading Time: 5 minutesIf you have found that the results from your online paid advertising campaigns aren’t meeting the goals you have set, you likely need a qualified professional to do a... Read More
The Evolution of PPC Keyword Research Methods
Reading Time: 5 minutesPay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved into... Read More
Decoding Amazon’s Search Engine Algorithm: What Sellers Need to Know
Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big... Read More
Direct Response Marketing: The Power of Persuasive Advertising
Reading Time: 6 minutesAccording to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on building... Read More
Shoppable Videos: Enhancing E-commerce with Interactive Content
Reading Time: 7 minutesAccording to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands to... Read More
Pay-Per-Click Advertising (PPC) Request for Proposal Template
Reading Time: < 1 minuteSo often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions... Read More
Google Phasing Out Third-Party Cookies
Reading Time: 7 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. Google announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the... Read More
Unlocking the Potential of Google’s Performance Planner
Reading Time: 5 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. When you’re making an investment in a Google Ads campaign, you want to be certain that you will... Read More
What Are Product Listing Ads (PLA) and How Do They Work?
Reading Time: 5 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. This post was updated in August 2023. Every day users encounter innumerable different ad types. Varying by size,... Read More
Google Marketing Live 2023: A Look at the Latest Advertising Innovations
Reading Time: 2 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. In case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s... Read More
How to Use Google Ads to Reach Your Goals in 2023
Reading Time: 6 minutesLeveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of the... Read More
Grow Your Business with Google’s New Performance Max
Reading Time: 3 minutesThe past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers no... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 4 minutesIntro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of adapting... Read More
Microsoft Releases Video Extensions: A Guide to Integrated Ad Solutions
Reading Time: 5 minutesRecently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is now... Read More
Are You Ready for Google’s Cookie Updates?
Reading Time: 6 minutesImage by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time; third-party... Read More
Google Analytics Will No Longer Be Collecting Data from YouTube
Reading Time: 3 minutesOne of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February 2021,... Read More