Reading Time: 3 minutes Amazon Demand Side Platform is an incredibly powerful tool to successfully promote your product and increase your sales numbers. Simply put, it serves as a platform for business... Read More
Reading Time: 3 minutes While Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover,... Read More
Reading Time: 4 minutes The world as we know it has changed – at least for the foreseeable future. As the majority of the global population spends more time at home than... Read More
Reading Time: 7 minutes What are Amazon Sponsored Brand Ads? Sponsored Brands are customizable cost-per-click (CPC) ads that appear above relevant Amazon shopper search results that have high visibility due to their... Read More
Reading Time: 4 minutes You’ve likely seen the breakdown before: People who see content only recall 10% of it three days later; that number goes up to 65% when you add accompanying... Read More
Reading Time: 3 minutes It’s a new age for shopping, an electronic age. Consumers are increasingly shopping online, and the trend is curving upward dramatically every year. Most people start their shopping... Read More
Reading Time: 3 minutes In a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information... Read More
Reading Time: 4 minutes Utilizing your clients’ first-party data as an advertising tool is a great way to expand customer reach through valuable site data. Amazon DSP maximizes sales by going beyond... Read More
Reading Time: 4 minutes If you’re anxiously awaiting the deals on Amazon Prime Day, you likely know the sales event that was supposed to take place in July has been postponed this... Read More
Reading Time: 3 minutes You’ve heard about display advertising through Google Display Network, social media, and other platforms. Display advertising provides a tempting set of benefits for eCommerce sites, including broader reach,... Read More
Reading Time: 4 minutes Online access to a host of goods and services is more important than ever. As the undisputed king of e-commerce, that’s where Amazon truly shines. With net sales... Read More
Reading Time: 4 minutes Introduced in 2003 as the first Google Ads product beyond AdWords, the Google Display Network (GDN) was developed to allow Google and Ads clients to capitalize on user... Read More
Reading Time: 4 minutes If you take a look around the global landscape, the effects of COVID-19 are everywhere. The virus has changed the way we live our daily lives, affecting how... Read More
Reading Time: 4 minutes Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market... Read More
Reading Time: 3 minutes Google Ads is the blue-chip choice when it comes to pay-per-click advertising platforms, but it is also incredibly complex. It’s essential to know the functions available on the... Read More
Reading Time: 5 minutes Features are constantly changing in paid search. At times keeping up with the changes may feel a bit overwhelming. It is quite easy to get wrapped up in... Read More
Reading Time: 3 minutes Keyword research, like any other aspect of SEO, changes over time and in response to user intent and queries. Sometimes the changes are rapid; sometimes they evolve consistently.... Read More
Reading Time: 3 minutes If your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains... Read More
Reading Time: 5 minutes One of Amazon’s biggest shopping events of the year, Prime Day, is just around the corner. Back in 2015, Amazon created an exclusive day of deals for Prime... Read More
Reading Time: 4 minutes As digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount... Read More