That’s a wrap! Dallas Digital Summit 2019 was a blast, with informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. We may be biased, but we think our “2020 Vizion” theme stole the show, and if you need more 2020 glasses for your New Year’s party, let us know! We’d be happy to send you some!
We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some hot tips for businesses going into 2020! Check them out and if you attended DDS this year, let us know about your favorite sessions and takeaways in the comments!
Check out our interviews with this year’s Digital Summit Dallas 2019 digital marketing pros:
Tamsen Webster, The Red Thread
Tamsen chats with us about her session: “Getting the Green Light: How to Build Content That People Say YES To”. It’s important to analyze your content for the “red lights” that lead to a “NO” and identify the key concepts that lead to a “YES”.
Jim Delash, GlaxoSmithKline
Jim chats with us about his session: “Learning from Legends: How Legends from Different Fields Can Help You Be a Better Digital Marketer”. Jim gives us some tips on how we can apply what business, sports and entertainment legends have learned over time to the challenges faced by today’s digital marketer.
Harriet Ayoade, JPMorgan Chase
Harriet shares with us how to keep our marketing relatable, in her talk: “How Keeping it Human-to-Human (H2H) Kills the B2B and B2C Content Conundrum”. Marketers shouldn’t view the B2B and B2C as if they’re from different universes, but instead leverage historically B2B social media channels for B2C marketing and vice versa.
Britney Hart, Altisource
Britney chats with us about how lead nurturing is alot like dating! She shares some of her tips for building an effective lead nurturing program, using behavior and demographic data, going into 2020.
Eric Thomas, SAGA MKTG
Eric chats with us about how marketers should stop trying to go “viral” and instead should focus on building relationships to win online, with audiences who care more about a brand’s consistency over their authenticity.
James Gilbert, CloudCherry
James chats with us about the human element of account based marketing, and how marketers can bring personal touches into the customer journey.
Shelly Fagin, SEMrush
Shelly shares with us about how to get the biggest impact from your Local Search Optimization efforts. She also gives us the inside scoop on where you should be hanging out to be in the know on what new features are coming to SEMrush in 2020!
Wanna check out more interviews? See last year’s clips here!