Back in Dec 09, Google announced the integration of the real-time World Wide Web in their organic search results. Google told us that their goal is to strive to bring us "the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices" we "use to access it." They introduced real-time into the search results like this:
I would equate this move to Google Universal, where they algorithmically add news, images, blog results, music (if it’s related to music), and video into the organic search results. Somehow, algorithmically, the Google search engine adds these features into the organic search results. You have probably noticed that sometimes they show it in the search results (for certain keyword phrases) and Google show do not show the real-time web for other keyword phrases that you search for at Google.com.
As a search engine optimization expert, I have been intrigued by this part of the search engine algorithm. In other words, I have tried to figure out how to literally push Google to display the real-time web (the "Latest results for") for a certain keyword or keyword phrase.
Well, I am happy to be able to tell you that I have "cracked the code" so to speak, and am able to now "force" Google into showing the "Latest result for" a particular keyword or keyword phrase. In other words, if the "Latest results" is not presently showing for a keyword phrase in the Google search results, I am able to drive Google into displaying the "Latest results" for a keyword or keyword phrase of my choosing.
Let us take a look at an illustration of what I am speaking about. As an sample keyword phrase, let’s use the phrase "vizionweb", as in our Vizion Interactive Twitter ID, @vizionweb. If you look at the following search result, you will see that there are no "Latest results for vizionweb".
But, after a particular period of time (which I won’t reveal right now), you will see that a search for "vizionweb" does, in fact, show the "Latest results for vizionweb".
I have proved this with several other keywords and have been able to use my technique in order to push Google to show the "latest results for", display the real-time web, for a certain keyword phrase of my choosing.
Why would you want to do this?
Candidly, I can tell you that doing this, forcing Google to show the "latest results for" a certain keyword phrase when Google currently does not show the real-time web for that search phrase, is advantageous. I have currently not tested it specifically, but most likely if the real-time web is displayed in the Google search results for a certain keyword phrase then the Click-Thru Ratio (CTR) is going to be better than normal. It just stands out more, and more individuals are going to click on it, particularly if it was not previously displaying. And if you are able to control the content that shows up in that little real-time internet box, you may be able to get more relevant traffic to your web site.
So how did I do it?
What is the secret sauce? Currently, manipulating the Google search results in this way requires a combination of particular types effective social media accounts from particular social media websites that are linked together properly. I am not going to specifically address which accounts and which social media web sites are participating, but you may be able to figure it out if you take the time to look. Furthermore, disclosing exactly what it takes is not just not in my best interest right now, particularly because clients are paying for things like this.
What I will say, though, is that Google, just like all of the other search engines out there, does have its defects and holes so to speak, and there still are things that a SEO professional like myself can do to drive more traffic to your website.