Social Media Analytics: Tools You Should Check Out Now

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You know social media is an integral cog in the marketing wheel, but do you know how to really get business rolling? Social media analytics. The right analytics supporting your social media strategy can give you the keys to long-term marketing success.

Using the right social media analytics tools (many of which are free!) is the simplest and most rewarding way to gain access to the numbers you need to market efficiently. Instead of getting overwhelmed by data, get organized. Try these seven best social media analytics tools of 2018 to take your marketing strategy to the next level.

Facebook Insights

Facebook is the largest social media networking service in existence. Facebook currently boasts more than 2.23 billion active users monthly. Tapping into this enormous market with smart, tailored advertising can make a measurable difference to your brands bottom line. The most effective way to gain a foothold on Facebook is by tracking your metrics and making data-backed tweaks to your marketing strategy. Do this with the free tool Facebook Insights.

Facebook Insights has always been a helpful tool for marketers, but it has become even more vital for business owners after the latest algorithm updates that make it harder for brands to be visible on newsfeeds. Now that Facebook is prioritizing updates from friends and family members, its more important than ever to use the right tools to achieve and maintain post visibility.

Facebook Insights is a free social media analytics tool that allows easy performance tracking for a business social page. This tool tracks and charts data such as page views, likes, comments, engagement, reach, and more. You can tailor your insights based on your marketing goals for Facebook. If you want to build a better online presence, for example, you can track post reach and engagement to make changes that deliver measurable results.

Other Platform-Specific Insight Tools

Facebook isnt the only social media platform thats taken analytics into its own hands. You can find similar solutions for most social media sites. Explore Pinterest Analytics, Twitter Analytics, YouTube Analytics, LinkedIn Analytics, and Instagram Insights for special analytics tools for each platform.

All of these free tools are similar in that they provide customizable ways to measure, track, record, and use social media metrics. Create accounts, customize dashboards, and start gaining access to data and charts you can use to inform your social media marketing strategy. Most of these tools have easy-to-use features and plenty of help options to get marketers started.


Unlike other social media platforms, Snapchat does not own its own proprietary insight system. Instead, marketers must rely on third-party analytics tools like Snaplytics. Snaplytics focuses on mapping Snapchat and Instagram stories for businesses. It collects and interprets story metrics and generates intuitive, actionable insights to help marketers optimize their content for the most user engagement. It also has tools to allow brands to schedule story publications ahead of time, making social media planning and content management easy. Snaplytics is not free marketers have to contact the brand for custom pricing.


Iconosquare is a social media analytics tool for Instagram and Facebook, specifically. If these social media sites are the meat and potatoes of your social media strategy, investing in Iconosquare may be your best move. It offers industry-leading analytic tools to help businesses grow via smart social media marketing. Iconosquare has features to help users manage conversations across platforms through one channel, plan and schedule content ahead of time, track user engagement, and optimize their strategies for better results. Plans start at $29 per month.

Sprout Social

This social media analytics tool isnt free (prices start at $99 per month, with a 30-day free trial), but its value outweighs the cost for most marketers. The Sprout Social management solution is a full-service social media management tool that allows marketers to map content themes, map posts ahead of time, monitor user engagement, build stronger customer relationships, measure social data, view trends, print reports, and more.

No matter what social media analytics youre looking for, youre sure to find it with the Sprout Social tool. Measure how youre doing on Facebook, Instagram, Twitter, Google+, and LinkedIn through one simple platform. Sprout Social makes it easy for marketers to track and use data across multiple social platforms without having to create multiple Insight accounts. If you have business accounts on more than one social media channel, an all-in-one solution like Sprout Social might be right for you.

Hootsuite Impact

Hootsuite Impact goes beyond vanity metrics and into the nitty-gritty of what makes a social media ad campaign work. It shows marketers how specific social media campaigns are driving real, measurable conversions, leads, and sales. Customize your dashboard according to the metrics, graphs, and key performance indicator (KPI) summaries you wish to see. This social media analytics tool also lets users organize separate metrics according to whether they own or pay for a social media campaign.

Hootsuite Impact also lets users compare what theyre doing with whats working for competitors. You can track your competitorstop-performing social media content types, monitor the rise and fall of their followers, and gather a few tips to apply to your own strategy. You can also get real-time updates on how users are interacting with your social media content. It operates across most social media channels.

Vizion Interactive Social Media Management

No social media analytics tool list would be complete without our own proven solution. Ditch the dozen insight tools youre currently juggling and simplify social media analytics into one comprehensive solution: Vizion Interactive’s social media management services. Achieve the full potential of social media for marketers with help from our team of experts. We can easily create an approach to all of your social media efforts that will result in data-backed results.

Let us help you build an engaging, interactive, and sales-focused user experience for your target customers via social media. We manage everything, from spearheading your company blog to search engine optimization. Mastering your social efforts with metrics and analytics is just one of the many ways Vizion Interactive can help your brand succeed in the modern age. We are your one-stop-shop for results-driven digital marketing including social media analytics tools. Contact us today to discuss our social media tools in more detail.

At Vizion Interactive, we have the expertise, experience, and enthusiasm to get results and keep clients happy! Learn more about how our SEO Audits, Local Listing Management, Website Redesign Consulting, and B2B digital marketing services can increase sales and boost your ROI. But don’t just take our word for it, check out what our clients have to say, along with our case studies.