Google Sitelinks are the sub-listings that appear beneath the first result in Google’s search results page. Sitelinks can give users more specific search results for queries, offering links directly to the brand’s About Us, Blog, Contact, or other pages of Google’s choosing.
Brands can take advantage of Google Sitelinks by working to optimize their websites to prioritize usefulness for the user. The structure of the site should enable Google’s algorithms to find good and relevant Sitelinks to use. Optimizing for Sitelinks can improve conversion rates as it eliminates a step that users must take to access the information they want from a website.