How to Set Up Your Google Analytics Dashboard
Reading Time: 5 minutes As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to... Read More
2018
Google Ads Introduces ‘Ad Strength’ for Responsive Ads
Reading Time: 4 minutes Earlier this year, Google released their responsive ad options, providing a new way for businesses to provide variable ad options that can function across several platforms. While it... Read More
404 Error Page Design Tips
Reading Time: 4 minutes A 404 Error page tends to be a frustrating experience for any internet user. Site visitors want to get where they intended to go without any major hiccups.... Read More
How to Create a CPC Strategy for Your Business
Reading Time: 4 minutes Online marketing is difficult and complex. Users are so overloaded with advertisements that it can be a challenge to make yours stand out from others. One of the... Read More
Chrome 68 Released: What It Means For SEOs and Site Operators
Reading Time: 4 minutes By now, I’m sure you have heard that Chrome 68 has been released. If you haven’t already, you need to make sure your Chrome version is up-to-date. While... Read More
Get to Know Pinterest Categories
Reading Time: 5 minutes Pinterest is the third-most popular social media platform among adults in the U.S, with about 200 million monthly active users. Marketing with Pinterest is an important opportunity of... Read More
Create Your Own RFP with These RFP Examples
Reading Time: 4 minutes A Request for Proposal, or RFP, is a document that enables professional agencies and organizations to secure new work through a request. RFPs are part of the bidding... Read More
What You Need to Know About Online Reputation Management
Reading Time: 5 minutes In the modern business environment, almost nothing is as important as your online reputation. The impression your customers get from your website, social media accounts, online reviews, and... Read More
What is SEM? Search Engine Marketing Explained
Reading Time: 5 minutes Search engine marketing, or SEM, is the strategy of using paid advertising to get your website to appear on the first page of the search engine results pages... Read More
Top 5 Questions You Should Ask Before Your SEO Audit
Reading Time: 4 minutes So, you’ve made the important decision to invest in growing your company’s online presence by improving the SEO health of your business’ website and opted for an SEO Audit.... Read More
How to Create a Successful Google Remarketing Campaign
Reading Time: 5 minutes Remarketing campaigns can be powerful channels for users who wish to digitally market their business. By showing ads to users after they leave the initial website, this strategy... Read More
Top 5 Successful Ways to Use Google AdWords Keyword Planner
Reading Time: 4 minutes Google offers a range of tools that business owners, marketers, and webmasters can use to effectively spread their messages online. One of the most popular is the Google... Read More
3 Common Image Issues Dragging Down Your Page-Load Time and How to Diagnose Them
Reading Time: 5 minutes There’s no doubt page-load time is a very hot topic in SEO right now and has been for the past several years when it officially became a ranking... Read More
What Is a Social Media Algorithm and How Does It Work?
Reading Time: 4 minutes Social media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media... Read More
10 Google Search Operators Every SEO Should Know
Reading Time: 4 minutes Search engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of... Read More
How to Set Up Google Search Console in 5 Easy Steps
Reading Time: 4 minutes Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool... Read More
How to Use Snapchat for Business
Reading Time: 5 minutes With the social media boom of the last decade, it’s important for businesses to utilize these platforms in whatever way they can. Often, these sites are more cost-effective... Read More
Increase Your ROI with These Google Display Network Targeting Tips
Reading Time: 5 minutes Nearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network. Given its reach, the Display Network... Read More
Are You Optimized for Voice Search? You Should Be!
Reading Time: 5 minutes Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun... Read More
How to Do Keyword Research for PPC
Reading Time: 5 minutes Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to... Read More