How Search Evolved in 2018
Reading Time: 4 minutesSearch remains one of the most important technological functions in the modern world. Search engines like Google and Bing offer a gateway to the wealth of information hosted online... Read More
2018
7 Video Content Marketing Tips & Tricks
Reading Time: 4 minutesVideo content marketing is becoming more and more popular in the digital sphere. In fact, Forbes reports that videos have 135% more reach on average than photos alone. It... Read More
Social Media & SEO – 4 Things You Need to Know
Reading Time: 4 minutesResearch shows that most websites and businesses believe a good social media presence bolsters their SEO strategy. While that is true, is it because the two go hand in... Read More
Email Platforms You Should Check Out
Reading Time: 4 minutesWhen email marketing is your priority, you have a lot of aspects to consider. Along with how you create and present your email content, having the right email platform... Read More
Discovering the Right Public Relations Strategy for Your Business
Reading Time: 4 minutesWhen it comes to building a public relations strategy, there are numerous options and approaches you can use. However, like any other campaign you use to promote your business,... Read More
Content Marketing Strategy Tips for Your Business
Reading Time: 4 minutesContent marketing is one of the most cost-friendly and effective ways to draw in new and existing customers. And while most businesses use some form of content marketing, many... Read More
What to Blog About? Check Out These Blog Topic Generating Tips!
Reading Time: 4 minutesIf you’re working on your content marketing strategy, then you know that you need regular content to be successful. That means coming up with new ideas to write about.... Read More
Best Company Newsletters of 2018
Reading Time: 3 minutes*Note – A more recent related post for 2020 can be found here. Company newsletters can be a great way to reach out to existing and potential customers alike.... Read More
Public Relations vs. Marketing: Are the Two Becoming One?
Reading Time: 4 minutesIf you’re aiming to have a successful business, you can’t neglect your public relations or marketing strategies. Both of these efforts are what allow for successful relationships with customers.... Read More
Top 10 Email Marketing Best Practices With Examples!
Reading Time: 4 minutesEmails can be a powerful marketing tool – which is exactly why so many companies take advantage of it. The drawback is that since so many businesses send out... Read More
If You’re Not Already Advertising on Amazon, Don’t Miss Out!
Reading Time: 4 minutesThe digital world has opened numerous marketing avenues for businesses, and successful online advertising is essential to any marketing strategy. While you need to match where you promote your... Read More
In Case You Haven’t Heard…Google Is Closing Google+
Reading Time: 4 minutesGoogle+ has been a central topic of social media attention from its initial intention as a social network that could stand up against Facebook, to its steadily declining current... Read More
Restaurant Advertising Ideas for 2018 and Beyond
Reading Time: 4 minutesYour restaurant is great, no questions asked, but the eternal problem a great restaurant faces is telling people that their restaurant is, well, great. Aside from word of mouth,... Read More
Social Media Sites for Businesses
Reading Time: 4 minutesSocial media marketing isn’t a new business strategy by any means, but it is one that’s growing rapidly by the day. With over 80% of the U.S. population using... Read More
Facebook Ads for Restaurants: A How-To Guide
Reading Time: 4 minutesUsing Facebook ads for restaurants offers a highly customizable option for marketing your restaurant to new customers with a method that is easy to use and effective. You buy... Read More
Social Media Management Tools We’re Loving Right Now
Reading Time: 4 minutesWorldwide, more than 2.2 billion people are active monthly social media users. Businesses that use social media correctly can tap into this enormous market and increase brand visibility, spread... Read More
Social Media Analytics: Tools You Should Check Out Now
Reading Time: 4 minutesYou know social media is an integral cog in the marketing wheel, but do you know how to really get business rolling? Social media analytics. The right analytics supporting... Read More
4 Essential Areas to Analyze During Your Next Technical SEO Audit
Reading Time: 5 minutesA technical search engine optimization assessment of a site is absolutely essential if you want to maximize SEO efforts and see subsequent benefits. Technical SEO is all about communication... Read More
How to Set Up Your Google Analytics Dashboard
Reading Time: 5 minutesAs a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit... Read More
Google Ads Introduces ‘Ad Strength’ for Responsive Ads
Reading Time: 4 minutesEarlier this year, Google released their responsive ad options, providing a new way for businesses to provide variable ad options that can function across several platforms. While it seemed... Read More