Changes to Amazon Prime Day 2020 & What to Expect
Reading Time: 4 minutes If you’re anxiously awaiting the deals on Amazon Prime Day, you likely know the sales event that was supposed to take place in July has been postponed this... Read More
2020
Search Engine Marketing Industry News & Notes: June 2020 Edition
Reading Time: 3 minutes As the first month of summer officially draws to a close, things are heating up – both outside, as well as in the world of digital marketing. While... Read More
What You Need to Know About Tracking Client Happiness
Reading Time: 3 minutes As a business owner, your primary goal is to drive the sales that keep your business on a growth curve and moving forward in today’s rapidly evolving business... Read More
Alphabet Facing $5B Lawsuit for Google Chrome Incognito Analytics Data Collection
Reading Time: 3 minutes Digital marketers use Google’s platforms and resources so frequently, it has become difficult to imagine a day without loading up Google Chrome, checking in on Google Analytics, or... Read More
Guest Blogging – It’s (Still!) Highly Relevant
Reading Time: 5 minutes *This post has been updated to reflect the most current trends in the blogging industry. Guest blogging is a well-established practice that has been helping websites increase their... Read More
Best Team Building Activities are Organic
Reading Time: 2 minutes Team Building. There are literally over 200 games designed for ice breakers for your team to get to know one another. Do you remember anything about the people... Read More
The Best Company Newsletters of 2020
Reading Time: 4 minutes Company newsletters have garnered a lot of attention in recent years, owing to their increased importance (and effectiveness) as a marketing tool. They are a useful resource for... Read More
Search Engine Marketing Industry News & Notes: May 2020 Edition
Reading Time: 4 minutes In the dynamic industry of search engine marketing, changes are frequent, often unexpected, and almost always have an impact on paid search marketing or organic search engine optimization.... Read More
3 Things to Know About the Amazon ASIN Grabbing Tool
Reading Time: 3 minutes Digital marketing requires diligence and a steady eye on the competition. Thankfully, automation can make the process easier. A comprehensive suite of digital marketing tools can make or... Read More
Retargeting: How B2B Display Advertising Can Work For You
Reading Time: 3 minutes You’ve heard about display advertising through Google Display Network, social media, and other platforms. Display advertising provides a tempting set of benefits for eCommerce sites, including broader reach,... Read More
How to Determine Your Amazon Advertising Needs Based on your Marketing and Business Goals
Reading Time: 4 minutes Online access to a host of goods and services is more important than ever. As the undisputed king of e-commerce, that’s where Amazon truly shines. With net sales... Read More
What Are Successful Teams Made of?
Reading Time: 4 minutes How sports teams cultivate a winning team goes well beyond the sport’s direct skills of any player. It is equal parts skill and attitude which combine to achieve... Read More
Ready to Fill in the Gaps? Mesh Your Organic and Paid Search Metrics
Reading Time: 3 minutes Over 90% of all searches take place on Google, which almost undoubtedly means a similar percentage of your site traffic comes from the big G as well. However,... Read More
Google Display Network Ads: Tips For Success
Reading Time: 4 minutes Introduced in 2003 as the first Google Ads product beyond AdWords, the Google Display Network (GDN) was developed to allow Google and Ads clients to capitalize on user... Read More
How to Handle Paid Media in the Midst of COVID-19
Reading Time: 4 minutes If you take a look around the global landscape, the effects of COVID-19 are everywhere. The virus has changed the way we live our daily lives, affecting how... Read More
Managing Google My Business Listings in the Wake of COVID-19
Reading Time: 4 minutes The world has changed significantly since the onset of the global COVID-19 pandemic – not the least of which has been the changes to how we do business.... Read More
How to Optimize Your Amazon PPC Campaigns
Reading Time: 4 minutes Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market... Read More
Tips for Productively Working Remotely From Home During COVID-19
Reading Time: 2 minutes As you know, the Vizion team has been virtual for many years. We would like to offer some tips on how to successfully transition to a work from... Read More
Google’s web.dev: Helping You Create a Roadmap for Modern SEO
Reading Time: 7 minutes For those working in the search engine marketing industry, change is both frequent and unexpected. Moz’s Google Algorithm Update History notes that there have been 12 major Google... Read More
Top 5 Reasons Your Call to Action is Failing
Reading Time: 4 minutes Calls to action (CTAs) are vital components of any marketing strategy. As the name suggests, a CTA is a direct request for your audience to perform a specific... Read More