Reading Time: 7 minutesFor those working in the search engine marketing industry, change is both frequent and unexpected. Moz’s Google Algorithm Update History notes that there have been 12 major Google algorithm... Read More
Reading Time: 3 minutes“A picture is worth a thousand words”; it’s an old adage but one that’s still applicable in today’s digital world. In fact, images add potency to your marketing campaign,... Read More
Reading Time: 3 minutesMoz is famous for providing a comprehensive suite of free or low-cost tools that help businesses improve their SEO. One of their most commonly utilized – and hotly contested... Read More
Reading Time: 3 minutesSEO can be a fickle discipline. It is rarely consistent, and trends come and go as quickly as algorithms update. A consistent boon for SEO, however, has been the... Read More
Reading Time: 3 minutesIt’s a question that comes up at annual business budget meetings: should we hire an in-house SEO team or outsource our efforts to an agency? There is no right... Read More
Reading Time: 6 minutes*This post was updated on August 6, 2024. If your e-commerce site isn’t getting the organic traffic that you had hoped for, an SEO audit might be in order. ... Read More
Reading Time: 3 minutesLast week Google made headlines by announcing that their Search platform had received its most important update in the past five years. “BERT” is named after Google’s Bidirectional Encoder... Read More
Reading Time: 3 minutesIn the earliest days of the search engine optimization (SEO) world, when companies first realized the importance of ranking well on search engine results pages (SERPs), Google was rife... Read More
Reading Time: 3 minutesProject managers in all industries must keep tabs on various moving parts to ensure their deliverables come through complete and on time. One of a project manager’s responsibilities is... Read More
Reading Time: 4 minutesGoogle commands the lion’s share of all internet search engine traffic, so having your business’s website indexed on Google is an absolute must if you want to cultivate a... Read More
Reading Time: 4 minutesIn this constantly changing, hyper-competitive online atmosphere, simply having a website isn’t enough to attract clients and increase your traffic. You have to ensure it’s being regularly updated and... Read More
Reading Time: 4 minutesTo get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum,... Read More
Reading Time: 4 minutesSo, you’ve got your domain, your website, and have populated it with several pages. Now, you need a sitemap – but what is a sitemap? How do you create... Read More
Reading Time: 4 minutesSetting up a website and finding images that fit your needs, or fitting them to meet your needs can be frustrating. There has to be an easier way to... Read More
Reading Time: 4 minutesWhether you’re searching for a word you’ve lost in a piece you’ve been reading or you’re trying to find keywords to boost your own search engine optimization (SEO), there... Read More
Reading Time: 4 minutesAs a company that relies on SEO, it’s important to know what your competitors are up to. You want to keep track of how often they are found as... Read More
Reading Time: 4 minutesAs a successful business marketer, you know the importance of optimizing your keyword selection within your pay-per-click ad campaigns so that your web page appears within the search engine... Read More
Reading Time: 4 minutesIf you are serious about your business’s marketing efforts, you are consistently posting new, high-quality content. You should also optimize such content to help your users solve a problem... Read More
Reading Time: 4 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. Persona development is useful in nearly every phase of product development and sales, but takes on key importance... Read More
Reading Time: 4 minutesWhat Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to reach... Read More