Search Engine Optimization Tip 35: Use the Google Wonder Wheel

Google Wonder Wheel Search Engine Optimization  Vizion Interactive Reading Time: 3 minutes

This is Search Engine Optimization tip number 35 in our continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with finding using the Google Wonder wheel, a part of the search options Google announced (a while back)  to find out what Google thinks about your web site.

The Google Wonder wheel is a search option that you can use to find out what keyword phrases Google is currently associating with your web site. You can also use it to find related keyword phrases to a keyword phrase you’re targeting, but in this search engine optimization tip I’m going to look specifically at, and see the keyword phrases that Google thinks is related to that domain name. Here is how you use this search engine optimization technique:

1. To access the Google Wonder wheel, you will first need to perform a search at Google like this:


2. Click on the “Show options…” link and you will see options displayed on the left side.

3. Click on the “Wonder Wheel” link on the left side.


4. You will then see what is called the “Google Wonder wheel”, as displayed below:

As you can see from this, there currently are two phrases being shown that are related to “”, which is “agency” and “search engine”. So, some of the keyword phrases that we would want to target for this web site might be “agency” and “search engine”. Or we could also target phrases that include the word “agency” and the word “search engine”. As a comparison, let’s take a look at the Google Wonder wheel for “”:


I am kind of surprised that Google relates with Target and Walmart, because I first think “books” when I think of Amazon. But, as we can see, there are lots of other products being sold through Amazon, and most likely this is why these other online retailers are showing up in the Google Wonder wheel.

I personally like to use the Google Wonder wheel for a domain name search first just to make sure that there aren’t any keyword phrases being shown that we don’t want to show up there. If there’s a keyword phrase that shouldn’t be there, then that might indicate another problem, perhaps with the links to the web site. That would require further investigation.

Perhaps a better use of the Google Wonder wheel might be using the Google Wonder wheel for search engine optimization purposes like doing keyword research. For example, let’s look at which keyword phrases show up on the Google Wonder wheel for “search engine optimization”:


In this case, you will see several keyword phrases, and what intrigues me the most is “search engine optimization pricing”, which might indicate that someone is looking for the price of search engine optimization services. If you are a search engine optimization firm, you might want to investigate that keyword phrase more, as it might be people searching for the prices, and it might be people looking to hire an SEO firm. By the way, search engine optimization tips are there, as well, and that’s certainly something that you’re reading right now, aren’t these SEO Tips great?

At Vizion Interactive, we have the expertise, experience, and enthusiasm to get results and keep clients happy! Learn more about how our SEO Audits, Local Listing Management, Website Redesign Consulting, and B2B digital marketing services can increase sales and boost your ROI. But don’t just take our word for it, check out what our clients have to say, along with our case studies.