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Top 10 Ways to Supercharge Your Blog Content Strategy
Reading Time: 9 minutesIntroduction For many companies, content planning has changed as the workforce, budgets, website capabilities, the introduction of AI generative tools, and business dynamics have shifted over the last couple... Read More
The Importance of Consistent NAP Information in Local Listings
Reading Time: 7 minutesName, Address, and Phone Number (NAP) information consistency across a business’s Google Business Profile, local citations, review site profiles, and social media is incredibly important. It helps win favors... Read More
Technical Elements for ECommerce SEO
Reading Time: 27 minutesEcommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer the... Read More
How to Report Organic Search Traffic Gains After Filtering ‘Bad’ Traffic
Reading Time: 5 minutesAs I’m sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a dream client. Not... Read More
Google Marketing Live 2023: A Look at the Latest Advertising Innovations
Reading Time: 2 minutesIn case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s latest advertising products and features, and featured speakers from Google and... Read More
Local Listing Management in 2023: Stay Ahead of the Game
Reading Time: 3 minutesThis article has been updated from its original title: Changes to Local Listing Management in 2019. In 2023, local listing management is more important than ever. With more and... Read More
How to Build Your Ecommerce SEO Foundation
Reading Time: 15 minutesMeta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to ecommerce,... Read More
Google I/O 2023 Recap: The Future of AI
Reading Time: 4 minutesIn case you missed it, we have the highlights from the much anticipated annual developer conference, Google I/O 2023! This year, Google focused on "making AI helpful for everyone"... Read More
Content Best Practices – Ecommerce SEO Strategy Guide
Reading Time: 17 minutesWhen creating an ecommerce SEO strategy, we need to identify different page types and take advantage of all the optimization options the ecommerce platform provides. Each page type often... Read More
Why is Video SEO Important for Ecommerce Brands?
Reading Time: 9 minutesWondering if video SEO is a smart addition to SEO strategy for your ecommerce brand in 2023? Let’s look at some stats to put things in perspective: Depositphotos found... Read More
How to Use Google Ads to Reach Your Goals in 2023
Reading Time: 6 minutesLeveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of the... Read More
What Marketing Tactic Works Best in Growing Your Business?
Reading Time: 5 minutesAs we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest... Read More
2022 Google Algorithm Recap and Looking Forward to 2023
Reading Time: 8 minutesGoogle rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their overall... Read More
Getting Started in eCommerce SEO: Picking the Low-Hanging Fruit
Reading Time: 7 minutesIntroduction Although search engine optimization (SEO) has one of the best returns on investment (ROI) of any eCommerce marketing campaign, many web developers don’t consider the best SEO practices... Read More
Up Your Website Ranking With Google’s New Video Indexing Report
Reading Time: 5 minutesYou probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit into... Read More
Do These 3 Things NOW To Help Market Your Local Business This Holiday Season
Reading Time: 3 minutesSpecial thanks to Melanie for contributing this informative holiday post, filled with awesome ideas for any local business! In 2021, 43% of US shoppers reported that they started their... Read More
Grow Your Business with Google’s New Performance Max
Reading Time: 4 minutesThe past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers no... Read More
Google Business Profile Cover Photo Tips
Reading Time: 10 minutesIf you’re a business owner who needs customers to visit your location, I probably don’t need to explain how critical it is to have a presence on Google with... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 5 minutesIntro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of adapting... Read More
6 Tips to Get You Started with E-Commerce SEO
Reading Time: 6 minutesSo, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products or... Read More