As 2021 draws nearer, the importance of using social media to promote your business is greater than ever. Due to the pandemic, more consumers are shopping online than ever before. In 2020, many people spend an average of one to two hours per day scrolling social media platforms like Instagram and Facebook. By building a strong and authentic social media presence over various channels, you can convert those casual scrollers to potential customers, clients, or buyers for your business.
Engage With Consumers
One of the things that most clearly distinguishes social media marketing from other marketing strategies is its inherent ability to connect you with your clients and potential consumers. Tools such as Facebook, Instagram, and other social channels allow businesses to create content that portrays the real human side of the brand. Most importantly, these platforms allow viewers to like, comment, share, and join in two-way conversations.
Utilizing tools like chatbots and live streaming video can also encourage viewers to engage and interact with your content and business. Especially during the pandemic, sales may not be a priority for consumers. Since the pandemic, more people are spending time getting to know businesses before buying; establishing a relationship and gaining the trust and loyalty of potential customers is more important than immediate sales. Staying active on social media channels allows you to do this more easily and in more diverse and creative ways than traditional marketing methods.
Create Useful Content
On average, people spend more time reading, watching, and listening to other people’s information on social media than they do generating and posting their own content. This offers business owners a chance to grab viewers’ attention by sharing interesting, thoughtful, and useful content. While striving to create engaging information is essential, more businesses are focusing on creating relevant content that allows people to feel like they’ve gained something after viewing your material.
Be Authentic to Your Brand
Authenticity is key to creating meaningful connections with your audience. Social media content that demonstrates the core principles and values of your business and reflects your brand can help you forge more meaningful relationships with your viewers. People who know, trust, and feel an affinity for your brand are more likely to become loyal, lifelong customers. While it’s always tempting to appeal to everyone, you can’t be all things to all people and must stay true to your brand.
Honesty Is Important
Modern consumers are savvy. The internet has been around for a long time, and people are aware that not everything you find there can be trusted. People are wary of fake news and are generally suspicious of advertising, which so often feels phony. In fact, 75% of people don’t accept advertisements as truthful. Social media allows businesses to market in a way that feels less like advertising and better enables business owners to listen and respond to their audience’s needs and interests. Listening to your audience gives you a valuable glimpse into their challenges and how they view the world around them. Knowing this allows you to determine exactly who your audience is and how best to serve them.
Use Varied Platforms
The top four social media platforms, Facebook, YouTube, Twitter, and Instagram, all have over a billion active users each month. Some of these users overlap, but many regularly use only one or two social channels. Creating platform-specific content for multiple channels allows you to reach a wider audience. Because each platform has its own mode of sharing information (video for YouTube, photos, and reels for Instagram, etc.), it allows you to connect with your audience in a more varied and dynamic way. Brands that share content in more ways and places are usually the most successful.
Get Started on Your Social Media Campaign
Navigating the world of social media marketing can be time-consuming, tedious, and overwhelming. The digital marketing professionals at Vizion are here to help guide you through the process and provide whatever amount of support you need. Contact us today to get started.