In today’s fast-paced business environment, you’ll most likely run into impatient digital marketers more often than patient ones. In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign. The most effective digital marketers are those who can meet the pace of a demanding workplace and spend time on the details. Impatient marketers can run themselves into the ground, yet still see poor returns on investment (ROI). Understanding the pitfalls of an impatient marketer can help you avoid becoming one.
Poor Time Management
Impatient digital marketers don’t prioritize time management. Digital marketers must split their time among projects and campaigns and answer to many people on a team. In the marketing industry, time is money – wasted time can hurt a project’s chance at success and ultimately hurt business. Time management increases productivity and decreases stress levels, helping marketers be better at their jobs.
Tackle time management by setting goals for yourself and checking them off one by one. Use timesaving tools such as YouCanBook.Me to sync your calendar and other collaborative apps that cut down time wasted in conference calls. Outline your crucial tasks for the day and get them accomplished in the set amount of time you give yourself. Impatient digital marketers might skip time management completely and suffer the consequences – inefficient marketing efforts.
Focusing on the Wrong Things
Impatience can make marketers rush through their daily tasks, racing to publish content and reaping the rewards of their work. Unfortunately, these rewards often fall far short of expectations due to lack of proper focus.
Digital marketing is a delicate science that requires ample time spent focusing on best practices, social media optimization, and important metrics. Impatient digital marketers can focus on the elements of their job that will get a goal accomplished the fastest, rather than for the best returns. For example, spending the workday focusing on “vanity metrics” such as the number of site visitors might make marketers believe they’re doing their jobs well, when in actuality they should be focusing on actionable metrics such as the content’s impact on customers.
Cranking Out Inferior Content
Content creation takes the most time out of anything else in a digital marketing campaign. Coming up with content, creating content, and optimizing it for the web can take days or even weeks to complete. Impatient digital marketers often fail to spend the necessary time on a campaign’s content, leading to blunders and missed opportunities. Content is the core of a good digital marketing strategy, and it deserves ample time to ensure your company does it right.
Speeding through content creation can stop a campaign in its track before it even begins. One example of this is when an impatient digital marketer fails to properly research a hashtag before posting to Twitter. In the heat of the moment, a marketer may be tempted to post on a trending topic before they miss their chance – leading to serious social media fails such as DiGiorno Pizza’s 2014 hashtag disaster, which can ruin a brand’s image and reputation.
Stumbling Through the Blogosphere
Keeping up with a blog requires a lot of dedicated time. Digital marketers often hire people to keep up their blogs for them – a decision that can work well with the right agencies but can lead to catastrophe if they don’t spend the time carefully choosing a company. The power of blogging is real if marketers know how to tap into its potential. It can build a brand’s credibility and forge relationships with consumers. A consistent blog can lead to organic brand awareness and positive word-of-mouth.
An impatient marketer may never fully leverage the potential of blogging if they don’t take the time to produce high-quality content according to a schedule. Blogging takes commitment, which impatient digital marketers often don’t have. Blog posts require proper research and attention to detail, especially for long-form or educational posts. Blogs can demand a lot of time, but a patient marketer can optimize this resource and reap the rewards.
Failing to Follow-Up
One of the many jobs of digital marketers is to ensure their efforts are coming to fruition in the real world. This requires analyzing performance metrics such as traffic generation, conversion rates, return traffic, and social shares after launching a campaign. It also requires following up with customers who ask questions on social media posts and blog content. Impatient digital marketers often don’t take the time to reply to consumer questions, losing a sale to another company that took the time to engage.
For a digital marketer to be successful, he or she must resist bad habits and the inclination toward impatience. Practicing better time management and keeping priorities organized can improve the returns of a digital marketing campaign and achieve long-term success.