Social media is one of the greatest tools for businesses working to enhance their online presence. Platforms like Facebook and Twitter are some of the most obvious targets, but Instagram also has an extensive active user base with high rates of engagement. Combined with much lower competition than you’ll find on other platforms, Instagram presents a fantastic opportunity for your business’s social media marketing campaign.
With new API updates and Instagram business profiles, it’s more than possible to make a strong Instagram campaign without breaking your social media management budget. If you’re ready to ramp up your business on Instagram, check out and follow these tips.
- Get Creative With How You Present Your Business
Unlike other social media, which focus on text, Instagram requires you to use images as your primary form of communications. Potential customers will feel attracted to visually appealing content. You can also incorporate videos and images like GIFs as part of your content strategy, but the core of a successful campaign is to show off value while you do it.
If you sell products, you’ll obviously want to present them through Instagram. However, you’ll have much more success by showing off the value of your products, rather than the item itself. Even service-based businesses can create a strong campaign by sharing your mission, company culture, and tips to your users.
- Maintain a Regular Posting Schedule
Just as with any other social media, you want to stay active if you hope to increase engagement and get your posts noticed. Even so, spamming your followers feeds is a quick way to someone just scrolling past your content or even unfollowing you for overloading them with posts.
Instead, you want to match your posting schedule to your customers. Depending on your audience, different posting times and intervals may be more effective. There’s no way to figure out the best results other than to test it and track the results. Once you have data, you can create a content calendar to know to keep an eye on your strategy.
- Optimize Your Profile
Setting up your profile effectively will do a lot to ensure customers recognize your brand and can reach out to your business if they wish. You’ll want your username and account name to be the same as your business, and your profile photo should be your company logo. You also get the option to link to a website, which can be your static homepage, store, or even some of your latest content. If you have other social media accounts, make sure your branding is consistent across them.
As a business, you can convert your profile into a business account, giving you access to more features. An Instagram Business Profile allows the user to integrate more contact information into your profile, such as the address of a physical location. This change will also give you access to in-depth analytic information to help boost your strategy.
- Take Advantage of the Story Feature
Much like other social media sites, Instagram also has a story function that allows users to post photos and videos that only last for 24 hours. These provide great options for marketing products and showing off messages to followers. The story feature also allows you to add text, stickers, and hashtags to your content for further marketing.
For more interaction with your followers, stories can also incorporate polls, questions, and sliding bars. These are great ways to gauge follow reactions and interests, allowing you to further customize your content and take advantage of the “social” aspect of social media. If you have a story you wish to keep, you can add it to your profile as a highlight until you choose to take it down.
- Show Off What Happens Behind the Scenes
Customers enjoy learning about where their products come from and how they come together. That curiosity makes for great Instagram content. You can show off different stages of development or even highlight the resources you use to bring your products to life. If eco-friendly is an important part of your business model, that’s great content to highlight.
Both businesses that create products, and service providers alike can show what it’s like when your team is at work. Show off the work environment, things your team is working on, and even brainstorming materials like sketches and notes. You’re bound to have these around, so take the perfect shot and see what interests your audience.
- Set Up Style Guidelines
Depending on the brand image you want to show off, you’ll want to pay attention to the style of your posts. This includes everything from types of photos to whether you use emoji in your captions. Your style is what helps make your brand unique, so you want to establish these rules for your Instagram team to adhere to.
It’s important to think about what sort of impression you want your business to have. Whether that’s crisp and professional, or fun and relatable, it’s all valid for Instagram. You just don’t want to have someone break form and ruin the tone you’ve established. Like many other elements of your social media strategy, you can test different approaches and change your style guidelines over time.
- Use Niche Hashtags
Hashtags are just as much a part of Instagram as they are on other social media. They serve as a search function and a way to get your brand noticed. And while generic hashtags do the work of putting your content out there, there’s a chance you’ll end up buried beneath the thousands of other posts using the same hashtag.
Instead, find niche hashtags that appeal to your audience. You can also create a hashtag for your business that creates a unified way for your customers to share their content. For local businesses and specific events, picking out a location-specific hashtag can help attract interested followers in your area.
With these Instagram for business tips, you’re well on your way to getting the most out of this robust social media platform for your brand. For more help with social media marketing services, contact Vizion Interactive.