Blog
Need some UK citations for local search? We have those too.
Reading Time: < 1 minuteThe last time we talked about local citations, we chatted only about the US. So, to be fair, we wanted to look at what UK citation sources exist.... Read More
Using SEO On Your E-Commerce Website to Increase Sales, Revenue, and Profits
Reading Time: 8 minutesThe majority of e-commerce websites share the same goal and the same struggles. Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing.... Read More
Oh, you’re in local SEO? Do you need citations? We have’em.
Reading Time: 2 minutesAnyone that’s ever done work in local SEO knows one thing, consistent citations are really important. But where do you get them from? There are aggregators such as Superpages,... Read More
SES Chicago 2013 Day 2 Recap
Reading Time: 4 minutesIt was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you... Read More
Monitoring Transactions and Revenue with Google Analytics’ E-Commerce Tracking
Reading Time: 5 minutesIf you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help... Read More
Manage Your Online Reputation; Avoid a PR Nightmare
Reading Time: 3 minutesWhen someone writes a negative review about your business or starts a thread on a forum; it’s not fun to deal with negative publicity, no matter how large or... Read More
Link Value in a Penguin & Panda World
Reading Time: 4 minutesIn one of my past posts back in May titled Latest on Webspam Combat from Google, I wrote about how Google was combatting spam by threatening and punishing sites... Read More
How to Measure VOI (Value of Infographics)
Reading Time: 4 minutesBefore getting into how to measure the value of infographics, let’s first look at what they are and what their purposes are in terms of content marketing. What goals... Read More
Get Passionate: 3 Great Ways to Monetize on Facebook
Reading Time: 3 minutesFacebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go... Read More
Fine Tune Link Building Efforts With PPC Data
Reading Time: 2 minutesWhether you’re in the process of building links or getting a campaign ramped up, chances are you could stand to take some time to look at improving your link... Read More
Top Keyword Selection Formula for Organic Search
Reading Time: 7 minutesRankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their clients. It’s all over their testimonials page and in their white papers;... Read More
Is Your Digital Marketing Getting The Love It Deserves?
Reading Time: 4 minutesIt’s now the month of love. While most of you are making floral delivery plans, securing dinner reservations, picking up chocolates, cards and more for your significant other, don’t... Read More
Useful Link Building Tips for 2013
Reading Time: 6 minutesThe year 2012 was filled with countless SEO changes. Many welcomed it; but it seems even more dreaded it. So what changed in 2012 that you should be aware... Read More
My 2013 List of Demands for Google
Reading Time: 3 minutesThe other day I sat thinking about all of the great SEO tools that have come about in the last few years. These online tools and software mashups make... Read More
Signs That Your PPC Campaigns Need an Audit
Reading Time: 6 minutes*This post was updated on August 6, 2024. Many PPC experts recommend that you should conduct at least one PPC audit every six months. However, some companies may need... Read More
SES Chicago 2012 Day 2 Recap
Reading Time: 2 minutesIt was another informative day here at SES Chicago! Below are some highlights from tracks that I attended today. Building A Massive Customer Base Through Content Driven SEO Evan... Read More
Using Google Analytics Multi-Channel Attribution Tracking
Reading Time: < 1 minuteThis week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the quick... Read More
How to Use LinkedIn as a Tool for Marketing and SEO Purposes
Reading Time: 2 minutesLinkedIn can be a great tool for professionals to promote their businesses. What a lot of professionals don’t know is how effective it can be for both marketing and... Read More
What is a Backlink and Why Should I Care? Part 1
Reading Time: 2 minutesWhen you are just starting out in SEO, terms like SERP, rankings and anchor text (and the list goes on) may sound like a new language. So today, we’re... Read More
How to Publish Articles in 2012
Reading Time: 4 minutesSo many changes have come from Google lately that our heads are spinning. Panda and Penguin have slapped us around and have yet to tire. They are still going... Read More