Blog
Tool Tuesday – Dynamic Search Ads (DSAs)
Reading Time: 2 minutesHas the Age of “Paid SEO” arrived? Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related,... Read More
Is Your Site Driving Users Crazy?
Reading Time: 4 minutesIf there’s one thing that drives users insane on a site, it’s when things go a bit . . . awry—broken links, links that redirect to the page they’re... Read More
Tool Tuesday – CognitiveSEO
Reading Time: 7 minutesAs digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work... Read More
Got eBooks? Your Effort Might Fall Flat if You’re Missing These 3 Elements
Reading Time: 3 minutesDrafting an eBook is a great value proposition for your audience – or at least, it can be. Businesses often employ this type of content to provide readers with... Read More
Learn About Laser-targeted Ads with AdWords Custom Affinity Audiences
Reading Time: 4 minutesOne of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by: Site... Read More
New to Google Analytics? Check out these Essential Easy to Use Features
Reading Time: 3 minutesMany enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where... Read More
What Constitutes Good Organic Visibility?
Reading Time: 8 minutesThe world of SEO has evolved quite a bit over the last few years. We have become absorbed in all that is content marketing, conversion rate optimization, and usability.... Read More
If Search Engines Had Tinder
Reading Time: 2 minutesIf you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at 64%... Read More
Understanding Value From SEO Efforts
Reading Time: 4 minutesThis post was originally posted on Search Engine Watch. I hear this all the time from prospects… How will I be able to measure success of an SEO effort?... Read More
SEO Is No One-Trick Pony
Reading Time: 6 minutesThis post was originally posted on Search Engine Watch. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing... Read More
Not Everything in Today’s SEO Has to be Organic
Reading Time: 3 minutesNo, I am not about to write about buying links…well, at least not directly. But I am going to suggest that today’s SEO is truly about the bringing together... Read More
3 Tips for Selling SEO
Reading Time: 4 minutesThis post was originally posted on Search Engine Watch. As far back as I can remember, I’ve been in sales. My dad had our family working flea markets selling... Read More
SEO Really is Dead, Long Live…Uh…What Should We Call This?
Reading Time: 3 minutesThis post was originally posted on Search Engine Watch. Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal... Read More
Could Bing Ever Overtake Google in Search?
Reading Time: 5 minutesPreface: I’m pissed at Google. I don’t buy the protect searchers privacy deal as the reason for moving all search to HTTPS and not providing us with the valued... Read More
Sitemaps & SEO: An Introductory Guide
Reading Time: 5 minutesWay back in the good old days of SEO, many SEO firms made a pretty good living submitting your website to thousands of search engines. While that has never been... Read More
SEO Best Practices: Setting Up a Blog
Reading Time: 4 minutesYour blog should be the centerpiece of a larger initiative, one that engages your target audience in a human way, with the goal of creating signals that will aid/support... Read More
Vince: The Google Update We Should Be Talking About
Reading Time: 4 minutesMany people have been ranting in the forums for the past several years about the unfair advantage big brands have in Google’s search results. Ever since the Vince Update... Read More
In SEO, It’s Not What You Do, It’s How You Do It
Reading Time: 4 minutesFor years (perhaps as long as I’ve been in this industry), I’ve read comments all over the web about how anyone can do SEO and/or the obligatory don’t waste... Read More
Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand
Reading Time: 8 minutesFor some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy. Where are... Read More
To The SEO Community: Keep Sharing, Stay Humble
Reading Time: 5 minutesAs I’m writing this, the area that I live in (Kansas City) is getting nailed by a tremendous snow storm. On a break, I caught up on local news... Read More