Blog
Got eBooks? Your Effort Might Fall Flat if You’re Missing These 3 Elements
Reading Time: 3 minutesDrafting an eBook is a great value proposition for your audience – or at least, it can be. Businesses often employ this type of content to provide readers with... Read More
Learn About Laser-targeted Ads with AdWords Custom Affinity Audiences
Reading Time: 4 minutesOne of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by: Site... Read More
New to Google Analytics? Check out these Essential Easy to Use Features
Reading Time: 3 minutesMany enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where... Read More
What Constitutes Good Organic Visibility?
Reading Time: 8 minutesThe world of SEO has evolved quite a bit over the last few years. We have become absorbed in all that is content marketing, conversion rate optimization, and usability.... Read More
If Search Engines Had Tinder
Reading Time: 2 minutesIf you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at 64%... Read More
7 Habits of Highly Effective SEO
Reading Time: 8 minutesThis post was originally posted on Search Engine Watch. When I started my professional career (selling advertising), one of the most influential books that I read at the time... Read More
Tools to Help SEOs With ADD Get Work Done
Reading Time: 3 minutesAlmost five years ago, a client “diagnosed me” as having Adult Attention Deficit Disorder. She knew I had ADD because she did too. I laughed, and then did some self-evaluation…I... Read More
Reach and Frequency: SEO Secret to Brand Building on Google?
Reading Time: 3 minutesOriginally posted on Search Engine Watch. For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when... Read More
What Social Media Can Teach Us About SEO
Reading Time: 3 minutesOriginally posted on ClickZ. If you participate in social media activities, I’m sure that I can get you to agree to one thing…the idea here is to “give” before... Read More
Link Value in a Penguin & Panda World
Reading Time: 4 minutesIn one of my past posts back in May titled Latest on Webspam Combat from Google, I wrote about how Google was combatting spam by threatening and punishing sites... Read More
Manage Your Online Reputation; Avoid a PR Nightmare
Reading Time: 3 minutesWhen someone writes a negative review about your business or starts a thread on a forum; it’s not fun to deal with negative publicity, no matter how large or... Read More
Monitoring Transactions and Revenue with Google Analytics’ E-Commerce Tracking
Reading Time: 5 minutesIf you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help... Read More
How to Measure VOI (Value of Infographics)
Reading Time: 4 minutesBefore getting into how to measure the value of infographics, let’s first look at what they are and what their purposes are in terms of content marketing. What goals... Read More
Get Passionate: 3 Great Ways to Monetize on Facebook
Reading Time: 3 minutesFacebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go... Read More
Using SEO On Your E-Commerce Website to Increase Sales, Revenue, and Profits
Reading Time: 8 minutesThe majority of e-commerce websites share the same goal and the same struggles. Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing.... Read More
Oh, you’re in local SEO? Do you need citations? We have’em.
Reading Time: 2 minutesAnyone that’s ever done work in local SEO knows one thing, consistent citations are really important. But where do you get them from? There are aggregators such as Superpages,... Read More
SES Chicago 2013 Day 2 Recap
Reading Time: 4 minutesIt was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you... Read More
Using Google Analytics Multi-Channel Attribution Tracking
Reading Time: < 1 minuteThis week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the quick... Read More
Guest Blogging – It’s (Still!) Highly Relevant
Reading Time: 5 minutes*This post has been updated to reflect the most current trends in the blogging industry. Guest blogging is a well-established practice that has been helping websites increase their conversion... Read More
How to Publish Articles in 2012
Reading Time: 4 minutesSo many changes have come from Google lately that our heads are spinning. Panda and Penguin have slapped us around and have yet to tire. They are still going... Read More