Blog
Your Facebook Ads Are Working – Here Is How To Prove It
Reading Time: 3 minutesDefining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the... Read More
Top 10 Reasons Why Your Ads Are Not Showing in Google
Reading Time: 3 minutesThe campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the... Read More
How to Write a Cold Call Email
Reading Time: 3 minutesEmail campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no... Read More
Key Tests That Will Help Optimize Your PPC Strategies
Reading Time: 3 minutesPay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling... Read More
Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
Reading Time: 4 minutes2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would... Read More
Guest Blogging – It’s (Still!) Highly Relevant
Reading Time: 5 minutes*This post has been updated to reflect the most current trends in the blogging industry. Guest blogging is a well-established practice that has been helping websites increase their conversion... Read More
9 Easy SEO Tips for Local Business Success
Reading Time: 7 minutesIf you want to rank in front of your consumers when they are looking for services in your area, you need to learn Local SEO. As local "near me"... Read More
5 Things Every Link Builder Needs in Their Toolbox
Reading Time: 3 minutesLink building is a unique niche requiring specific traits and tricks to create the optimum outcome. Companies need good link builders to help them gain exposure in their industry... Read More
Social Media Wins And Losses Of The Last 12 Months
Reading Time: 4 minutesSocial media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve months... Read More
SEO RFP Template 2026 – Free SEO Template Example
Reading Time: 3 minutesIt’s 2026 and – if you’re not already thinking about AI SEO and how this should be a part of your larger SEO efforts, you should be!! I began... Read More
How to Use The Canonical Tag for SEO
Reading Time: 3 minutesWhat is the Canonical Tag and What does it do? For any page on your website, the canonical tag sets the preferred URL. This is useful for situations where... Read More
Social Bookmarking 101
Reading Time: 4 minutesWhat is Social Bookmarking? Social bookmarking is a way for internet users to manage, share, and store useful resources they have found online. Instead of saving sites to a... Read More