Blog
Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
Reading Time: < 1 minute The first day of Dallas Digital Summit, located in Irving TX was fun, educating and a blur to most who were running from conference room to conference... Read More
5 Things You Need to Know About Data Aggregation and Local Listings
Reading Time: 3 minutes You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get... Read More
Data Overload: When It All Becomes Too Much
Reading Time: 4 minutes Collected Data is Less Than Half the Story There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself,... Read More
How to Provide Google Analytics Access
Reading Time: 2 minutes If you are a site owner or manage your company’s website, inevitably, you will have to grant access to your site’s analytics. I find myself walking new clients... Read More
How to Grant Access to Google Search Console (formerly Webmaster Tools)
Reading Time: 2 minutes In my previous post, I discussed how to grant access to Google Analytics to your SEO, agency or another 3rd party. Google Search Console (formerly Google Webmaster Tools) is another... Read More
Optimizing Old-School Marketing Essentials
Reading Time: 5 minutes We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that... Read More
Tool Tuesday – Dynamic Search Ads (DSAs)
Reading Time: 2 minutes Has the Age of “Paid SEO” arrived? Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a... Read More
Is Your Site Driving Users Crazy?
Reading Time: 4 minutes If there’s one thing that drives users insane on a site, it’s when things go a bit . . . awry—broken links, links that redirect to the page... Read More
Tool Tuesday – CognitiveSEO
Reading Time: 7 minutes As digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily... Read More
Got eBooks? Your Effort Might Fall Flat if You’re Missing These 3 Elements
Reading Time: 3 minutes Drafting an eBook is a great value proposition for your audience – or at least, it can be. Businesses often employ this type of content to provide readers... Read More
Learn About Laser-targeted Ads with AdWords Custom Affinity Audiences
Reading Time: 4 minutes One of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by:... Read More
New to Google Analytics? Check out these Essential Easy to Use Features
Reading Time: 3 minutes Many enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand... Read More
What Constitutes Good Organic Visibility?
Reading Time: 8 minutes The world of SEO has evolved quite a bit over the last few years. We have become absorbed in all that is content marketing, conversion rate optimization, and... Read More
7 Steps Towards Positioning Yourself as a Thought Leader
Reading Time: 4 minutes Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to... Read More
If Search Engines Had Tinder
Reading Time: 2 minutes If you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at... Read More
The Best Kept Secrets of News Jacking
Reading Time: 2 minutes Along your journey toward becoming a thought leader in your industry, you have likely utilized an array of techniques to establish your authority in relevant topics. One of... Read More
Bing as a Platform (Live Blogging From Bing Ads Next)
Reading Time: 3 minutes Speaker: Stefan Weitz Bing Director of Search Trying to build the world’s largest information fabric. How do create the ability for folks to use whatever modality they want... Read More
How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)
Reading Time: 5 minutes Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here. That said,... Read More
The ABCs of SEO
Reading Time: 8 minutes My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies... Read More
Breaking News: TopSEOS.com Banned in Google
Reading Time: 6 minutes Go ahead…search for “topseos.com” on Google. You won’t find that domain. And, interestingly enough, you also won’t find their main domain/home page for the same search on Bing.... Read More