Blog
Top Content Marketing Conferences for 2020
Reading Time: 3 minutesAs a marketer, you know the importance of staying up to date on all the changes the digital marketing world, particularly with the new slate of trends, schematics, and... Read More
Do Clickbait Titles Still Work?
Reading Time: 3 minutesIn this time where fake news is under fire and authenticity is constantly in question, clickbait is almost a dirty word. To be sure, the clickbait title is one... Read More
Are Wikipedia Links Worth It?
Reading Time: 3 minutesGoogle’s search engine, like any other, was originally conceptualized to connect users with results that satisfied their needs. Simply type in a query, press enter, and receive a set... Read More
When Can You Use Stock Photos?
Reading Time: 3 minutes“A picture is worth a thousand words”; it’s an old adage but one that’s still applicable in today’s digital world. In fact, images add potency to your marketing campaign,... Read More
Internal Linking Dos and Don’ts
Reading Time: 3 minutesIn the world of SEO, there are a few basic strategies so crucial to improving a webpage’s search engine results page (SERP) ranking that nearly every domain on the... Read More
Responding to Reviews: the Dos and Don’ts
Reading Time: 3 minutesYears ago, consumers relied primarily on word of mouth to relate important details about the businesses they frequented. In this digital age, however, it’s nearly impossible to interact with... Read More
Link Building: What’s Really Changed in the Last Five Years?
Reading Time: 3 minutesWhen Google introduced the PageRank algorithm in 1998, it changed the search engine world as we know it. Instead of content alone, pages were now also ranked with consideration... Read More
Moz OSE Updates You Should Know About
Reading Time: 3 minutesMoz is famous for providing a comprehensive suite of free or low-cost tools that help businesses improve their SEO. One of their most commonly utilized – and hotly contested... Read More
Why the H1 Tag Still Matters in SEO
Reading Time: 3 minutesSEO can be a fickle discipline. It is rarely consistent, and trends come and go as quickly as algorithms update. A consistent boon for SEO, however, has been the... Read More
Pros and Cons of In-House SEO Teams
Reading Time: 3 minutesIt’s a question that comes up at annual business budget meetings: should we hire an in-house SEO team or outsource our efforts to an agency? There is no right... Read More
Exclusive Video Interviews with Experts at Digital Summit Dallas 2019
Reading Time: 2 minutesThat’s a wrap! Dallas Digital Summit 2019, located in Irving TX, was a blast, with informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and... Read More
Best SEO Tools to Audit an Ecommerce Site
Reading Time: 6 minutes*This post was updated on August 6, 2024. If your e-commerce site isn’t getting the organic traffic that you had hoped for, an SEO audit might be in order. ... Read More
A Note of Thanks from Vizion President & CEO Mark Jackson
Reading Time: 3 minutesFourteen years ago, I founded Vizion Interactive after having “an experience” bootstrapping a previous agency (for details on “the experience”, please schedule an appointment at your nearest tavern). It... Read More
Do You Know Your Marketing ROI?
Reading Time: 3 minutesOne of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s essential... Read More
The Ins & Outs of Franchise Marketing
Reading Time: 3 minutesModern digital marketing experts likely have a strong grasp of search engine optimization (SEO) for a small business or a company with a single establishment, but the rules are... Read More
Google BERT Update Set to Re-Shape Google’s Understanding of Users
Reading Time: 3 minutesLast week Google made headlines by announcing that their Search platform had received its most important update in the past five years. “BERT” is named after Google’s Bidirectional Encoder... Read More
PLA Marketing Do’s and Don’ts
Reading Time: 3 minutesIf your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to... Read More
Content Marketing Conferences Left In 2019
Reading Time: 3 minutesWhen was the last time you attended a professional content marketing conference? 2019 might be more than halfway over, but there are still plenty of fantastic marketing conferences and... Read More
What Is a Link Audit and Why Should You Do One?
Reading Time: 3 minutesIn the earliest days of the search engine optimization (SEO) world, when companies first realized the importance of ranking well on search engine results pages (SERPs), Google was rife... Read More
How to Create an Effective Infographic
Reading Time: 3 minutesContent marketers always need to be searching for new ways to convey value to their target audiences and customers. This could mean offering valuable promotions or supplying an audience... Read More